AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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AdMonsters Joins Sister Brand AdExchanger
AdMonsters joins its sister brand AdExchanger, strengthening its position as the leading platform for the ad tech, publisher and ad ops community.
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The Great Metaverse Reversal; Netflix Grows The Catalogue
Meta cuts its metaverse investment by 30%; Netflix makes a renewed push in the gaming market; and the rush to slap an AI label on everything is placing existing ad tech under renewed scrutiny.
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What’s The Protocol?; It Might Be Time For X To See Itself Out
Retail media gets its own special kind of AI agents; xAI has a CSAM problem; and Discord might be trying to go public.
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Who Would Grab The Live Wire?; AI, AI Everywhere
Off Ramp Publicis signed a deal to license LiveRamp’s RampID and Authenticated Traffic Solutions (its alternative IDs to third-party cookies) on behalf of clients. This alone is hardly major news. After all, LiveRamp sells its cookieless identity products to all the major holdcos. But Ad Age also reports that Publicis execs were “exploring” the idea […]
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Amazon Strives For Streaming Ad Dominance; Everything But The Media
Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI’s ad biz may face challenges; and in-chat shopping isn’t all it’s cracked up to be.
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Shoulda Called It ‘Omni-scient’; Google’s Core Tremors
Omnicom unveils the latest version of its ID and analytics tool; there’s a new Google Search update in town; and Omnicom Media addresses CTV ad frequency.
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In The AI Of The Beholder; Expanding The Sphere Of Influence
Agentic Alphabet Soup Another day, another attempt at making sense of agentic AI. On Tuesday, the IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling without rewiring existing workflows. Tech Lab CEO Anthony Katsur says the new road map will minimize fragmentation and confusion across […]
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AdExchanger Launches Programmatic AI, Expanding Its Leadership In Intelligent Media
AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas.
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Be-wear More Ad Networks!; CES Is Much Ado About AI
Ring In The New Year The “everything is an ad network” trend will live forever. There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far, […]
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ChatGPT Ads Coming Soon?; Advertisers Sweat TikTok’s New Era
ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer protection act.
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Comic: This Is Our Year
It’s been 15 years since this comic first ran in January 2011, and there’s something both quaint and timeless about it. Here’s to more (and more) transparency in 2026, and happy New Year!
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Tatari Wants to Fix Broken TV Measurement. Here’s Why It’s Failing
TV ad measurement is breaking down. Tatari’s Benjamin Heaton explains why signal loss and privacy shifts are reshaping how TV campaigns, and how it can be fixed.
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The Pivot To Ecommerce Hits A Wall; Is Salesforce Walking Back Its Agentic AI Pitch?
Private equity finds ecommerce publishers aren’t worth what they used to be; Salesforce rethinks its faith in agentic AI; and CBS News accidentally encourages people to pirate its content.
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In-Store Shopping, Up Close And Personal; AI Traffic By The Numbers
FAO Schwarz is getting into data; ChatGPT is better at driving traffic than we thought; and Honey’s bad behavior might go beyond affiliate hijacking.
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Programmatic’s Transparency Problem; ChatGPT Backs Into An SDK
Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and Axel Springer is looking to buy.
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Why Seedtag Is Betting on Neuro-Contextual Advertising
Seedtag CEO Brian Gleason joins Inside the Stack to explain contextual’s resurgence and how neuro-contextual AI shifts the focus from keywords to emotion and environment.
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Anthropic’s Vending Machine Goes Rogue; OpenAI Won’t Take Its Medicine
Anthropic’s AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for in-game ads – and concerns.
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The Attribution Goldilocks Problem; Video Is No Escape Pod
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.
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Coca-Cola Goes From Studio To Social; More Like ‘Netpodz’
Inside Coca-Cola’s pivot from TV advertising to influencer marketing; Netflix inks another exclusive video podcast deal with iHeartMedia; and Madison & Wall predicts slow US ad spend growth in 2026.
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Why Meta Doesn’t Mind A Scam; Working Backwards into AI Prompts
Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.
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Will Shopper Auctions Try Ad Auctions?; I Thought Instagram Wants Shopping
Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the facts wrong.
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Disco Is So Back; Bippity Boppity Slop!
Google’s AI browser opens relevant tabs for you; Disney-owned characters are now featured on Sora; and Google’s AI Max for Search gets lackluster feedback.
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YouTube TV’s Skinny Bundle; From Substack To Adstack
YouTube TV launches new skinny TV bundles; anti-ad Substack is testing ads; Google strikes new publisher licensing deals to feed its AI.
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The Price Isn’t Always Right; AI Companies Start Raising Standards
Instacart tried dynamic pricing for groceries; AI companies aim for an open-source agentic AI standard; and Tinder digs into users’ camera rolls for data.
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Targeting The Influential; Who’s Doing The Shopping, Really?
You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated water breaks.
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When News Becomes Entertainment; Check That Off The List
People want news, but not from news outlets; X’s blue checkmarks are coming home to roost; and Meta is finally paying publishers (kind of).
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A Meta Success; From Paradise To Ad Placements
The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.
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AI Mode, Activate; The Trade Desk Bends On Agency Incentives
On Google and Meta platforms, AI search becomes the default; TTD might cut its costs; and apparently, toddlers like AI slop on YouTube.
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Unlocking the Power of In-Store Retail Media with Grocery TV’s Marlow Nickell
Grocery TV’s Marlow Nickell joins AdExchanger’s Inside the Stack to explain why in-store retail media is “inevitable” and what brands miss when they overlook the shelf.
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Nowhere To Go But Up; Rolling Out The (Code) Red Carpet
Newsweek launches an AI-powered homepage to offset traffic losses from AI search; OpenAI pulls an emergency pivot back to focusing on ChatGPT; and copycats dilute the impact of Spotify Wrapped.