MDC Partners’ Varick Media has filled the role vacated by Darren Herman when he became the Chief Digital Officer of MDC’s kbs+p. On Thursday, the media trading platform named Neeraj Kochhar its new president. He’ll report into Herman. Read more on PaidContent. Kochhar discussed his past experience at GroupM as well as the new data-driven […]
Magnetic has announced partnerships with a number of ad networks that it says will result in giving “advertisers and agencies search re-targeting capabilities for every campaign, using search data as the key indicator of intent to find customers in purchase mode…” Read the release. Josh Shatkin-Margolis, CEO of search data exchange Magnetic, discussed the announcement […]
“Ad Agents” is a column written by the agency-side of the digital media community. Greg Hills is platform manager of media trading agency, Varick Media Management. My work focuses on the economics of advertising, but recently I’ve been thinking about the political economy of advertising. After all, advertising dollars don’t have a mind of their […]
John Federman is president and CEO of Searchandise Commerce, an online media network for product manufacturers and their retail channel partners. How did Searchandise Commerce come together? Searchandise Commerce was founded in July 2008 by an executive team with extensive advertising, retail, search and high-tech experience. Our business model is based on the proven technique […]
C. Eoin Townsend is CEO of MainStreetSocial, an online monetization platform for local governments, residents and advertisers. What problem is MainStreetSocial solving? CET: Right now, 90% of local governments are suffering serious budget shortfalls while spending 20 billion dollars a year on technology outsourcing in an attempt to increase communication and connect with their residents. […]
Nick Wilson, CTO, Break Media, a network of properties targeting young men. AdExchanger.com What problem is Break Media solving for advertisers today? NW: We offer clients the ability to reach a targeted audience of young men by producing, promoting, and distributing clients’ original videos and branded content across the Break Media Network of sites. Additionally, we […]
Andy Cocker, co-Founder and Managing Partner of UK-based, Infectious Media Ltd, a media agency, discussed the company’s momentum in the media trading space – and the company’s Impression Desk media buying platform – with AdExchanger.com. AdExchanger.com: Please define Infectious Media‘s value proposition. AC: We are a media buying services company, specializing in data driven display […]
In a release last week, IPG’s Mediabrands announced that Brendan Moorcroft had been appointed CEO for Cadreon, Mediabrands online media buying platform which services Universal McCann (UM), Initiative, Mediabrands Ventures and their clients.”Read the release. Moorcroft discussed Cadreon’s development and his views on the competitive landscape. AdExchanger.com: When does Cadreon become available to all media […]
Tim Hanlon spoke with AdExchanger.com regarding his new role at Catalyst S+F. The Former VivaKi Ventures’ exec, will be joining the marketing firm as a partner and be “responsible for the firm’s venture investment and advisory strategies, as well as the lead consultant on advanced media issues.” Read the release. AdExchanger.com: How will your experience […]
Ad network InterCLICK announced last week the “second production version” of the company’s audience targeting platform known as Open Segment Manager (OSM). According to the release, “OSM can create any audience that a client can articulate, and determine how that audience impacts their campaigns’ objectives.” Read more. InterCLICK president Michael Katz discussed the product release […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAC Shows Q1 Results IAC/InteractiveCorp reported strong Q1 results led by – among others – its Ask.com and Match.com businesses as losses narrowed and revenue grew. Also, IAC reported a $1.5 billion treasure trove of cash. That oughta buy a few ad technology companies […]
“Ad Agents” is a column written by the agency-side of the digital media community. Greg Hills is platform manager of media trading agency, Varick Media Management. As our industry continues to rationalize the way brands buy advertising, we’ve seen plenty of new companies and products pop up. Some provide solutions to old advertising problems, like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports Q1 There was across the board decreases in overall display ad revenues in Q1 for AOL according to its latest earnings report yesterday. Display ad revs reached $125.6 million in Q1 2010 compared to $143.8 million in 2009. Instituting a scarcity strategy […]
Video ad serving and management company, FreeWheel, announced earlier this week that it had closed a $16.8 million Series C financing round led by Steamboat Ventures. Read more. Doug Knopper, co-founder and co-CEO of FreeWheel, discussed the investment and the company’s product line. AdExchanger.com: What were you looking for in terms of a strategic investor […]
Efficient Frontier announced that it was getting in the demand-side platform game by adding a display media buying component to its paid search buying platform. According to the release, “The new display offering includes real-time bidding capabilities, which is dynamic bidding at the impression level, as well as a proven portfolio approach to optimization.” Read […]
Niel Robertson is Founder and CEO of Trada, a PPC marketing campaign marketplace. AdExchanger.com: What problem is Trada solving? NR: Fundamentally, the problem that Trada is solving is that paid search has become a complex and time-consuming task to do well. For small- and medium-sized businesses (spending between $1,000 and $50,000/mo on paid search) this […]
Russell Glass, CEO of Bizo, discussed the b2b targeting data platform’s new self-service media application to debut later this quarter, MyAds. Read more on the Bizo blog. AdExchanger.com: What keyed your interest in offering a self-serve media business that leverages Bizo data? RG: It’s all about getting our capabilities into the hands of businesses that […]
Aggregate Knowledge announced that it has adopted “BlueKai‘s new server-to-server data transfer technology, which greatly increases the efficiencies in which BlueKai data is transferred and delivered for ad campaign targeting and optimization within the AK Discovery Platform.” Read more. Pascal Bensoussan, VP of Products at Aggregate Knowledge, an audience management and real-time ad optimization platform, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hearst Eyeballing iCrossing Hearst is on the verge of purchasing digital marketing firm, iCrossing, for around $375 million according to Emily Steel and Suzanne Vranica of The Wall Street Journal. The acquisition would come in the footsteps of Dentsu’s purchase of digital marketing firm, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Uncorks Q1 Eric Schmidt was not on the earnings call, but Susan Wojcicki, VP of Product Management was – in fact, that was her first-ever appearance on the quarterly conference call (I think). Display and new monetization efforts were front-and-center. Regarding overall quarterly […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
“Ad Agents” is a column written by the agency-side of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based agency, Infectious Media Ltd. At times I feel like the least skilled person at my company, in fact if I hired some management consultants to come in and take a look the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Acquires Adroit Interactive Adroit Interactive – with multi-variate creative technology, an impressive client list and smart people – has been acquired by demand-side platform, MediaMath. Read more on ClickZ. Birds Of Feather Featured The Wall Street Journal’s Emily Steel looks at “birds of […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Josh McFarland, CEO of TellApart, an ecommerce data and ads platform. Dear retargeting advertiser — We all agree online advertising needs a more comprehensive metric than the click. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Means More Mobile In an update to her Internet Report from late last year where she said 2010 would be the year of mobile, Mary Meeker spoke at an event at Google yesterday and delivered an “Internet Trends” report. Fear not, mobile is […]
Ad technology company, Resonate Networks, announced today that in its own study, attitudinal targeting showed up to a 4x lift when compared to demographic targeting. Read the release. Resonate Networks’ CEO Bryan Gernert discussed the finer points of attitudinal targeting. Where does attitudinal targeting fit within psychographic targeting (PeerSet, Mindset Media) and behavioral targeting? Attitudinal […]
Alex Willcock is Founder and CEO of Imagini Holdings Limited, an advertising technology company and makers of VisualDNA. AdExchanger.com: Please give us a bit of history about VisualDNA. A new company? Or pivoting for new opportunity? AW: I founded the business because I saw an opportunity to change the relationship between commerce and consumers – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Network And Publishers In Mediaweek Following last week’s article in which Mediaweek reporter Mike Shields identified several publishers who claimed that ad network, InterCLICK, had misrepresented their inventory, this week, each is given the Mediaweek microphone to state their case. Read more. InterCLICK […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. Since I run a venture-backed company, I spend more time with venture capitalists than any sane person should. Of late, one topic keeps […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Signs Of Life The Wall Street Journal’s Emily Steel notes that Internet ad spending has re-started its growth trajectory according to new figures from the IAB and Pricewaterhouse Coopers as Q4 2009 spending increased 2.6%. The numbers still pale in comparison to TV dollars […]
For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai.
Last week, newsletter platform beehiiv rolled out programmatic ads for the first time, which is a key part of its plan to build a one-stop-shop for creators, says CEO Tyler Denk.
A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite.
Georgia-Pacific spent years building an in-house media and measurement team, and ended up with a hybrid model that keeps digital execution inside while leaving TV and CTV to its agency.
Triggers’ latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious associations.
Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas.
