Last Thursday Brand.net announced the launch of “MFP On Demand, the demand-side interface to its Media Futures Platform, in partnership with Digitas and one of its largest customers.” Read the release. Brand.net COO Andy Atherton discussed the new platform and its implications for the company as well as the futures and market concepts. How will […]
Aaron Goldman is the founder and principal of Connectual, a digital marketing consulting firm. Goldman has written a new book called, “Everything I Know About Marketing I Learned From Google.” AdExchanger.com: Please share a little background on you and what inspired you to write this book. AG: I’ve been in a digital marketing guy for […]
“Networking” is written by members of the online advertising network community. Today’s column is written by John Garber is VP, Business Intelligence, Lotame Solutions, Inc. Much has been said recently about new and as yet unrealized data opportunities for publishers. Many companies are knocking on the doors of publishers and peddling our DMPs, SSPs, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Unloads On “Spy” Story Creators In the USA Today, Internet Advertising Bureau (IAB) chief Randall Rothenberg makes it clear that his organization doesn’t support the recent “spy” case introduced by The Wall Street Journal. He writes, “A wild debate is on about websites […]
Vikram Sharma is CEO of ShopLocal, a multi-channel online services company. AdExchanger.com What problem is ShopLocal solving today? VS: ShopLocal solves the problem of achieving in-store traffic toward key promotions and deals in an age where consumers have multiple options to purchase that don’t require them to actually physically visit their local Walgreens or JCPenney. […]
“Ad Agents” is a column focused on the agency-side of the digital media community. Matt Greitzer is the Co-Founder of Accordant Media, a media buying and optimization company. “What do agencies do, anyway?” In my twelve years in the agency business I never heard this phrase posed to me directly (though I often felt it […]
David Kenny’s next stop after Publicis VivaKi is Akamai where he’ll become President. According to a press release, he will be “responsible for leading Akamai’s business operations, including the company’s product groups; global sales, services, and marketing; engineering; and networks and operations.” Akamai adds an agency player and former CEO of Digitas to its exec […]
BuzzLogic announced recently that former OMG businessintelligence exec John Donahue was hired as CTO. Read the release. The company also announced yesterday that it has raised $8 million in Series B financing Adams Capital Management with participation from Ackerley Partners. Read the release. Donahue discussed the ad industry and his new role. AdExchanger.com: Looking at […]
Jeremy Cornfeldt, Managing Director, Digital, of Media Storm, a digital media agency. AdExchanger.com: On a percentage basis, how much ad spend is devoted to display in a typical campaign? Can you see this changing going forward? Why or why not? JC: It really varies for our campaigns on the goals of each initiative. At the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ad Network Gets $8 Mil Mobile ad network InMobi announced that it has raised $8 million in Series B round financing from existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. Tricia Duryee of MocoNews writes, “The round will help pay for […]
Bob Cell is CEO of MyBuys, a provider of personalization for multi-channel retailers. AdExchanger.com: How was the June 2010 Internet Retailer conference for you and MyBuys? Any overall trends that you sensed? BC: Internet Retailer was a great event for MyBuys . We had the opportunity to meet with many people, including potential customers, clients […]
Simon Aurik is Business Development Director Europe of Yieldivision, a media agency based in The Netherlands. AdExchanger.com: What is Yieldivision? SA: We are a new breed of agency with a technology which allows us to buy inventory across multiple sources (exchanges, adnetworks, direct pubs and ssp’s). Our technology enables us to base our media buying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Dollars Coming Brand dollars are coming online in a big way if Unilever CMO Keith Weed is to be believed. ClickZ’s Zach Rodgers covered the conference and says Weed suggested digital budgets will double in the coming year. Rodgers writes, “In some countries, […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Porres, CMO at Lotame. There’s been a lot of talk lately about the need for data transparency. That makes sense: With the increasing value of data collected […]
Brand.net announced yesterday a $14 million Series C round of funding led by Focus Ventures, with participation by existing investors InterWest Partners and Norwest Venture Partners. Read the release. Brand.net CEO Elizabeth Blair discussed her company’s new funds and plans for the future. AdExchanger.com: What will the new funds be used for? EB: Expanding agency […]
Scot McLernon is Chief Revenue Officer of YuMe, a video ad platform and network. Looking at your experience with CBS Marketwatch and CBS Interactive, what key learnings are you bringing to YuMe? It certainly feels as though I’ve seen this movie before. In 2000, when I was at CBS MarketWatch, we were breaking new ground […]
Better Advertising CEO Scott Meyer discussed the imminent launch of Power I via multiple online ad campaigns. Read more from Ad Age. With the launch of “Power I,” does this mean you’ve won the competition to provide a self-regulation tool for the ad industry as it relates to a consumer’s online privacy? If not, when […]
Data exchange eXelate announced that it’s putting the power in the hands of publishers by allowing them to create “stand-alone, exclusive, transparent data exchanges” for advertisers and agencies. Through eXelate, publishers control who gets access to its data according to the release. Read it. eXelate CRO Mark Zagorski discussed the announcement. AdExchanger.com: Please define what […]
B2B data provider Bizo announced that it was partnering with BlueKai and making Bizo’s B2B data available through BlueKai’s exchange. Read the release. Bizo CEO Russell Glass discussed the deal and its implications. AdExchanger.com: What does this partnership say about the data business model as a whole? RG: Industry leaders are specializing on their core […]
Publicis’ VivaKi Nerve Center CEO Curt Hecht recently discussed some of the latest updates with the Nerve Center. AdECN Integration Via AdECN Invite Media And Google Interoperability VivaKi Nerve Center Targeting Europe Using Ad Networks BlueKai Partnership Brand Safety And Possible Verification Partner On Moving To Paris, Kenny Departure Audience Buying For Video, The Pool […]
Last Thursday amidst the Internet Week hoopla in New York City, ad technology and media company luminaries gathered at BMO Capital Markets 2nd Annual Advertising & Marketing Services Conference. In the private company track, this writer had the pleasure of guiding discussion among participants John Mellor, VP, Strategy & Biz Dev at Adobe/Omniture, Epic Advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Consolidation: ADISN Sold Battery Ventures-funded ADISN has been sold to community forums owner, CrowdGather, for $5.5 million in stock according to PaidContent’s Joseph Tartikoff. See last year’s AdExchanger.com Q&A with ADISN here when the company was positioned as a creative optimization technology company. Read […]
Brian Lesser is SVP and General Manager at the Media Innovation Group, WPP’s proprietary ad technology firm. What is the Media Innovation Group (MIG)‘s role within WPP? MIG is WPP’s technology-driven digital marketing company designed to help marketers navigate the increasingly complex digital landscape. At MIG, our goal is to build technology and leverage data […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross Pixel Media. It is easy to understand the role a brand can play in determining the value of media. Assuming all things are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Co-op Agency Model Ad Age’s Rupal Parekh covers a new agency model being put together by former kbs+p partner, Jon Bond with $100 million of financing. Parekh writes, “The entity is being dubbed a ‘cooperative’ to prospective partners and touted as an alternative […]
Tim Schigel is CEO of ShareThis, makers of web content sharing solutions. AdExchanger.com: What problem is ShareThis solving? Reaching over 400 million consumers and helping them share their favorite content on 800,000 sites, ShareThis helps publishers and marketers to understand and tap into the real value of sharing. Critical to this value is the idea […]
Art Muldoon and Matt Greitzer are Co-Founders of Accordant Media, a media buying and optimization company for agencies and in-house marketers. AdExchanger.com: Please share a bit of background. Where did you come up with the idea for Accordant Media? Matt: The idea behind Accordant is that we integrate strategy, technology and execution to provide a […]
Mediabrands’ Cadreon CEO Brendan Moorcroft offered his reaction to the recent acquisition of Invite Media by Google which was announced last week: “Google’s purchase of Invite Media marks an exciting time for the digital technology and media marketplace. One of the leading technology powerhouses in the industry has now solidified their commitment to an open […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Has Vision MediaPost’s Laurie Sullivan interviews Akamai’s Mike Afergan about Akamai’s new Online Shopping Data Visualization. Afergan tells Sullivan, “Advertisers are often times asked to guess how to reach their audiences. We have seen that the concept of Shopographics, the process of identifying […]
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi.
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.
The Amazon advertising boycott last week wasn’t really about Amazon’s ad platform as much as it was a dispute over evolving seller economics, which raises a fundamental question: Can you even build a brand on Amazon anymore?
For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.
Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.
