Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Profesh Stories LinkedIn is the latest platform to join in on the Stories craze. The professional networking site is launching Student Voices, a video-only stories product for US college students that it plans to expand into a broader product for all of its users, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Media Roll-Up In an interview with The New York Times, BuzzFeed CEO Jonah Peretti mused about a possible roll-up digital of digital media companies. The obvious candidates would include BuzzFeed, Refinery29, Vox Media and Group Nine. Benefits could include larger payments from social […]
The IAB Europe’s GDPR Transparency and Consent Framework – which many ad tech companies now depend on to pass user consent strings – could be on shaky legal ground. On Nov. 9, France’s data protection authority, the Commission nationale de l’informatique et des libertés (the CNIL), issued a warning against a small French ad tech company called […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Online, Off The Fence Liberal media buyers and advocacy groups who say online advertising proved its worth in this year’s midterm elections are pressing for Democrats to ramp up their digital spend for the next presidential cycle, reports the Associated Press. Democrats outspent Republicans […]
Tremor Video DSP is working out some growing pains. At the beginning of this year, Tremor regained profitability for the first time since it was spun off in August 2017 from the SSP that would become known as Telaria. Tremor operates as a business division within Taptica, the mobile ad tech company that acquired the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Direct NBCUniversal is gunning for direct-to-consumer dollars. Beginning next year, the broadcaster will add a roster of DTC brands with the agency Giant Spoon. “As these brands mature, they need to scale – and they are acknowledging to get that reach, there’s one […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disconnected TV Facebook is removing connected TV inventory from Audience Network, after a brief test. Facebook made the change without alerting publishers, who wondered why the platform was no longer filling inventory for OTT apps. Facebook had trouble gathering OTT inventory in an environment […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who To Antitrust? There’s mounting pressure on the Department of Justice to investigate alleged antitrust violations by Comcast-NBCU. The American Cable Association (ACA) published a letter to Makan Delrahim, the DOJ antitrust chief, that said Comcast poses “a much greater threat to competition” than […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Coming Under Fire Roku has built a lead in the OTT streaming device market, despite strong competition from Amazon, Google and Apple. But that may not be true forever. Morgan Stanley analysts said Amazon’s Fire TV market share has grown in the past year, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Worth A Fortune Meredith sold the business news publication Fortune to Thai billionaire Chatchaval Jiaravanon for $150 million. Jiaravanon is the son of Sumet Jiaravanon, executive chairman of Thailand’s largest conglomerate, Charoen Pokphand Group, which spans food, retail, auto, finance, pharma and telco companies. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sir Martin Calling Martin Sorrell’s S4 Capital is in advanced talks to acquire programmatic agency and advisory firm MightyHive, the Financial Times reports. FT sources put MightyHive’s value at $140 to $200 million, with annual revenues of $25 million. Run by former Googler Peter […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why It Matters Axios is on track to rake in $20 million in revenue in 2018 – more than double last year. The news site, which launched in January 2017, even has “an outside shot at being profitable,” CEO Jim VandeHei tells Digiday. It […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drying Out The Well Venture capital funding for ad tech and mar tech startups will decrease by 75% in 2019, from $7.2 billion to $1.8 billion, according to Forrester Research. As regulations like GDPR raise concerns over digital privacy, new startups will have a […]
This article is sponsored by Rubicon Project. As alternative methods for TV viewing – connected TV, over-the-top (OTT) devices and set-top boxes – proliferate, the line between traditional and digital TV is more blurred than ever. In fact, a Nielsen Total Audience Report for Q1 2018 indicated that as many as 35% of TV viewers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Fighting Form Danish ad tech company Adform filed for an IPO with the Copenhagen Nasdaq exchange on Monday. The company hopes to raise $115 million in its initial offering, Adweek reports. Adform’s year-to-date revenue through September totaled $53.5 million, a 16% increase from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Cookie Apple quietly updated its Intelligent Tracking Prevention (ITP) policy this summer and marketers feel the difference. ITP, released a year ago, blocked third-party pixels in Safari and restricted first-party tracking to 24 hours – so a retailer, for instance, had one day […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iHeart Apple Music Apple is exploring an equity stake with debt-saddled radio giant iHeartMedia in the hopes of boosting its presence in the audio streaming space. Talks are preliminary, but people familiar with the discussions say a potential stake may be worth tens of […]
If Spotify’s third quarter earnings are any indicator, programmatic audio is taking off with buyers. The digital audio platform told investors on Thursday that 20%-25% of its revenue comes from its self-serve programmatic platform and other automated buying features. That’s up from 18% in February, when the company went public. The market is moving aggressively […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC TV Simulmedia released an ad marketplace called D2Cx.com designed specifically for startup online consumer brands to buy linear TV spots. The broadcast partners include Fuse, Hallmark, Discovery/Scripps and A&E Networks. Many direct-to-consumer brands got off to quick starts by outspending incumbents on search […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lockd Out The developer of Unlockd, an app that serves ads to smartphone homescreens and offers rewards in exchange for personal data, has declared bankruptcy and is shuttering operations. The startup had prepared for a 2018 IPO, but investor interest dried up after Google […]
With every successful direct-to-consumer (DTC) brand launch, a tiny bite is taken out of a legacy brand’s market share. Once those bites start adding up, DTC brands can become a major threat to business, said Clorox CMO Eric Reynolds at the ANA Masters of Marketing last week. “[DTC brands] are very nimble and capable competitors,” […]
LiveRamp began trading as $RAMP on the New York Stock Exchange on Monday and hosted investors and analysts when the company reintroduced itself to the market following the sale of Acxiom Marketing Solutions to IPG for $2.3 billion in July. LiveRamp is embracing its position as a subscription-based middleware technology, a category that comes with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swipe Right On Programmatic Dating app Tinder is using Google’s ad server to sell ads programmatically, Digiday reports. Advertisers will be able to buy inventory through programmatic guaranteed deals or private marketplaces by the end of the year. But Tinder won’t be using Google […]
This article is based on interviews conducted with early DoubleClick employees and a co-founder. It was written by an external contributor who prefers not to be identified. Suddenly, last summer, Google announced it was erasing the DoubleClick name from its product portfolio. So ends 23 years of ad tech myth and legend that coincides with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying Attention Some financial analysts are skeptical that Netflix will be able to maintain growth when it faces stronger competition in the streaming category. “The more Netflix grows, the more its costs grow and the more money it burns. I’m not sure how it’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vista Strikes Again Private equity firm Vista Equity Partners has put Mediaocean on the block at more than $1.5 billion, The Wall Street Journal reports. Vista took over Mediaocean in August 2015 at a $720 million valuation, so closing above $1.5 billion would be […]
Amazon’s advertising business might have a way to go before it reaches Martin Sorrell’s $100 billion prediction. Still, its recent growth has been staggering. Amazon’s “other” revenue category, which “primarily includes sales of advertising services,” netted $2.5 billion in Q3, a 123% YoY increase. Read the release. Despite this growth, Amazon was vague about its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dying Legacy Is it game over for traditional media companies developing streaming services? BTIG’s managing director, Richard Greenfield, certainly thinks so. “We have come to the conclusion that it is simply too late for legacy media companies to try and compete in SVOD,” he […]
VideoAmp on Wednesday launched TV Viewership Audiences, which is designed to make audience-based buying easier for advertisers. LiveRamp powers the product. The software lets advertisers access custom audiences created from automatic content recognition and set-top box viewership data. VideoAmp creates the segments, which are accessible in LiveRamp’s data store. VideoAmp customers can use these segments […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Bite Apple has never really warmed to advertising, but its search ads business could clear $500 million this year and quadruple to $2 billion by 2020, according to Bernstein analyst Toni Sacconaghi. That growth could provide a boost for Apple in its goal […]
