Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why It Matters Axios is on track to rake in $20 million in revenue in 2018 – more than double last year. The news site, which launched in January 2017, even has “an outside shot at being profitable,” CEO Jim VandeHei tells Digiday. It […]
Of the $70 billion in national TV ad spend, Roku’s Q3 cut was $100 million. But the over-the-top (OTT) platform and device manufacturer is gunning for more, using its relatively new measurement program to convince advertisers to divert linear spend to OTT. Roku touted that $100 million milestone on Wednesday, noting that its platform business, […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. With the midterms over and the recounts – where applicable – just beginning, the AdExchanger team looks at the redemption of polling data after a […]
The 2016 election was a disaster for the reputations of political pollsters, many of whom missed badly. With the midterm elections now in the bag, how well did the pre-election surveys match Tuesday’s results? Pretty well, actually. Public polls and data aggregators like FiveThirtyEight were, broadly speaking, closer to the mark in 2018 than they […]
Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, released Monday. Adform, Flashtalking, Sizmek and Google were ranked “strong performers,” while Adacado was listed as a “contender.” Vendors have tried to marry creative messaging to audience targeting for a […]
Cadent has launched what it says is the first national platform for addressable TV advertising. The aptly named Advanced TV Platform is designed to be a planning and reporting tool for major advertisers looking to buy addressable TV inventory. The interface is created from multiple first-, second-, and/or third-party data sources, integrated into a single […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. For years, programmatic promised to lower costs and make transactions easier while generating the same amount of revenue. But that wasn’t the case. It created great operational complexity and made doing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drying Out The Well Venture capital funding for ad tech and mar tech startups will decrease by 75% in 2019, from $7.2 billion to $1.8 billion, according to Forrester Research. As regulations like GDPR raise concerns over digital privacy, new startups will have a […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimize […]
This article is sponsored by Rubicon Project. As alternative methods for TV viewing – connected TV, over-the-top (OTT) devices and set-top boxes – proliferate, the line between traditional and digital TV is more blurred than ever. In fact, a Nielsen Total Audience Report for Q1 2018 indicated that as many as 35% of TV viewers […]
