“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. It’s been said that the easier the habit, the harder it is to change. That must be why nearly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Native LinkedIn is coming out of stealth with a new take on native, and Mercedes is behind the wheel to test drive what is described as a new ad format. On Thursday, Mercedes introduced a contest via the professional networking website: “Unlike typical […]
It goes something like this: While scrolling through the latest coverage on Syria, or doing research on a work project, you reach the end of an article, only to be greeted with the latest tabloid news about Kim Kardashian. With its teasing photo and promise of outrageousness, it takes all your willpower to resist. And you […]
An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel optimization” to maximizing customer lifecycle value. Many agreed change management is essential to avoid thinking of channels in isolation – from search to social to display. “When I think about […]
Interpublic Group (IPG) on Friday reported Q2 revenue increased 5.4% YoY to reach $1.85 billion. IPG reported a 4.7% increase in organic growth, with organic growth in global markets exceeding that in the US. Net income hit $103.7 million, a notable increase from $86.1 million a year ago. According to the company, the quality of […]
Updated with comments from Brett Wilson, TubeMogul’s CEO Video demand-side platform (DSP) TubeMogul ($TUBE) made its NASDAQ debut Friday. While its share price was projected at only the $7 to $8 range – below previous predictions of $10 to $11 – within only an hour of trading, TubeMogul’s share price increased to $9.84. At the top of the hour, the company […]
The proliferation of customer relationship management (CRM) platforms and marketing automation platforms has allowed business-to-business (B2B) marketers to focus higher up the sales funnel and seek out vendors to automate lead gathering. At the same time, the growth of social media has provided a wealth of data on potential customers. It’s led some marketers to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Devin Guan, vice president of engineering at Drawbridge. In the weeks since Apple previewed iOS 8 in June, there has been a lot of talk in the digital advertising industry […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Ad Button Facebook is testing a new buy button that will appear on in-feed ads and is being trialed by a handful of SMBs in the US. The feature lets users purchase products without ever leaving Facebook. According to a Facebook blog post, […]
