Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Bags Hashtags Facebook is co-opting some of Twitter’s real-time cred with the addition of hashtag support for users and brands. In a blog post, it suggests marketers can stop worrying about going “all in” with Twitter when launching hashtag-based campaigns in their billboard […]
While it was not mentioned at Apple’s WWDC keynote address earlier this week, the newest version of iOS includes a new privacy feature that pushes more advertisers into adopting its latest user tracking system. After Apple announced nearly two years ago that it was shutting down access to the unique device identifier (UDID), which many […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe. As a technical, data-savvy CMO, you want to make all key strategic decisions based on data and predictive […]
A month after accepting a $50 million investment from PE firm Spectrum Equity in return for a minority stake in the company, video ad platform Extreme Reach is carefully planning a series of small acquisitions directly tied to building scale, not greater technology advancement. In an interview with AdExchanger, CEO John Roland didn’t address the […]
As ecommerce companies continue to encroach on brick-and-mortar stores, investment firm HGGC believes MyWebGrocer, a company that provides digital marketing and analytics services for brick-and-mortar grocers, can help traditional retailers push back against ecommerce giants like Amazon. Terms of the deal were not disclosed, but HGGC is rumored to have invested $25 million to $100 […]
With a media background at McCann Erickson and venture financing raised this past April from Redpoint Ventures and WPP Digital among others, Miaozhen Systems CEO Wei Zhu sounds like your typical “Western” entrepreneur. Calling his 310-person firm “the Nielsen of China,” Zhu claims Beijing-based Miaozhen already has 80% market share for online measurement – with DoubleClick […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Mugnier, Senior Vice President at M&C Saatchi Mobile. Watching a BBC documentary recently, I learned one of my new favorite statistics: At any one time, approximately one million […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spreading Viewability comScore was spreading its viewability mantra across the media yesterday. The Wall Street Journal’s Suzanne Vranica covers the industry conundrum and finds a marketer who is making demands. She writes, “ConAgra is now demanding that all its display-ads deals come with some […]
In pitching the marketer-centric audience at Merkle’s customer summit about the benefits of DIRECTV’s addressable televison advertising product, the company’s VP of Advanced Advertising, Tom Hagopian, identified two of its challenges, too. The first was the limited scale of the addressable TV market. The second… “On the TV buying side, we are constantly involved in […]
Recounting an anecdote in his opening keynote yesterday at Merkle’s customer summit, Merkle CEO David Williams illustrated what a “game-changer” Facebook’s Custom Audience product has been for Customer Relationship Marketing (CRM) companies like his. Williams said that Facebook executives initially told him it would not only never let email addresses match to Facebook login data […]
