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»repurposing

Extreme Reach Argues For Repurposing TV Spots, Against Acquiring ‘Products’

A month after accepting a $50 million investment from PE firm Spectrum Equity in return for a minority stake in the company, video ad platform Extreme Reach is carefully planning a series of small acquisitions directly tied to building scale, not greater technology advancement. In an interview with AdExchanger, CEO John Roland didn’t address the… Continue reading »
by David Kaplan // June 12th, 2013 //
»
 

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