Technology

– Well, that’s what the Spark Capital website is indicating here as Triggit is now listed. The Boston-based venture fund is invested in other ad tech companies including AdMeld (publisher side platform) and Adap.tv (online video ad marketplace) and is apparently looking to round out the demand-side part of its portfolio. Triggit CEO Zach Coelius […]

MDC Partners’ Varick Media has filled the role vacated by Darren Herman when he became the Chief Digital Officer of MDC’s kbs+p. On Thursday, the media trading platform named Neeraj Kochhar its new president. He’ll report into Herman. Read more on PaidContent. Kochhar discussed his past experience at GroupM as well as the new data-driven […]

Arnie Gullov-Singh is CEO of Ad.ly, an in-stream online advertising network. AdExchanger.com: You have an extensive background leading to your CEO role at Ad.ly. But, what key learnings do you think you’re bringing from your experience at Fox Audience Network, in particular? AGS: I learned a ton about what it takes to build a high […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparency Is The New Daddy On The Official Google blog, transparency and openness is a theme AGAIN! – Just like here (potentially) and here. Can you dig the new positioning? Today’s transparent fact from Google: “We’re announcing that in 2009 we generated a total […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Rajeev Goel is CEO of PubMatic, a publisher yield optimization company. With the development of so many sophisticated technical solutions to help online publishers minimize the risk of running malware and ads delivered to the wrong person at the wrong time […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Transparency and Value, Value and Transparency. The Ying & Yang of digital media and two concepts that are embedded into nearly every conversation […]

Chris Mejia is President and CEO of ADSOVO and Contextual Media Group, makers of SureSafe. AdExchanger.com: First, a bit of background, how are ADSOVO and Contextual Media Group connected?  How did the company begin overall? CM: Yes, there seems to be quite a bit of confusion in the market about this connection, so I’m happy […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Boots Some Ad Networks Twitter’s COO Dick Costolo announced from the Twitter blog that the company is booting specific ad network types.  Costolo writes, “We will not allow any third party to inject paid tweets into a timeline on any service that leverages […]

Oh THAT’S where some of the agency margins are! Google has made another step toward a more transparent future as the company looks to beat competitive, privacy-related and anti-trust threats. Will it be enough? Today, on the Google AdSense blog, Big G’s VP of Product Management revealed its overall revenue share with publishers for Google […]

Valassis, a direct-mail and newspaper coupon marketer, said late last week that it has signed a deal with Yahoo! to provide SMBs an expanded digital marketing toolkit as “clients will gain access to Yahoo!’s premium online display advertising inventory and industry-leading behavioral and geographic targeting solutions.” Read the release. John Lieblang, President of Digital Media, […]

Magnetic has announced partnerships with a number of ad networks that it says will result in giving “advertisers and agencies search re-targeting capabilities for every campaign, using search data as the key indicator of intent to find customers in purchase mode…” Read the release. Josh Shatkin-Margolis, CEO of search data exchange Magnetic, discussed the announcement […]

All Things D’s Peter Kafka says that Google is considering the purchase of demand-side platform (DSP) Invite Media. Kafka says, “A deal has supposedly been in the works for some time, and one theory is that Google has been waiting for the AdMob saga to conclude before moving forward. Estimates for a price are all […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Choose Your Own Video Ad Adventure Get ready for “Ad Selector” – a new video ad format being championed by VivaKi that puts the power of which ad to play in an online video, into the the hands of the viewer. According to Ad […]

Richard Jalichandra is President & CEO of Technorati, a social media search site and owners of Technorati Media, an ad network. AdExchanger.com: Can you take us through some of the pivots that Technorati has gone through and where it is today? RJ: Our evolution from a single site into a network serving billions of ads […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Online Shopping Legislation U.S. Democratic Senator Jay Rockefeller has introduced legislation aimed at prohibiting “companies from enrolling consumers in paid-subscription programs unless the consumers entered their credit card numbers and agreed to the program,” according to MediaPost’s Wendy Davis. And there’s more – […]

Demand-side platform technology company [x+1] announced earlier this week that it’s first quarter results for 2010 were strong in comparison to 2009 as “revenue increased 77 percent over the first quarter of 2009,” according to the release. [x+1] CEO John Nardone discussed the details of the company’s first quarter results. Among your Fortune 500 clientele […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NY Times Calls On Editor For Digital Strategy The New York Times is pulling one if its editors off of their beat to help with digital strategy. “Jill Abramson, managing editor for news at The New York Times, will step aside for six months […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Roland Cozzolino, CTO of MediaMath, an online advertising technology company. Whenever someone wants to understand the basics of RTB, I like to tell them that they need to understand […]

John Federman is president and CEO of Searchandise Commerce, an online media network for product manufacturers and their retail channel partners. How did Searchandise Commerce come together? Searchandise Commerce was founded in July 2008 by an executive team with extensive advertising, retail, search and high-tech experience. Our business model is based on the proven technique […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Buys VOIP Google has made its nearly weekly acquisition of a company for a sub $100 million price. This time it’s Global IP Solutions for $68.2 million according to MocoNews’ Joseph Tartikoff who adds that the company “sells technology used to deliver voice […]

Yahoo! officially opened up the pocketbook in an impressive way by acquiring Associated Content and getting its own content generating machine. Startups looking to be acquired should be jumping for joy as CEO Carol Bartz addresses her company’s content future in competition with companies like Demand Media and AOL’s Seed. There is also an important […]

Jesse Chenard is CEO at Image Space Media, an in-image ad network. AdExchanger.com: Given your experience at Tremor Media, what key learnings are you bringing with you to Image Space Media? In order to present a scalable offering to advertisers, we need to fit into their entire online and offline ecosystem. This means measuring results […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MySpace Simplifies Privacy In a battle of privacy policies, MySpace has simplified its privacy setting that enable users to control what is tracked and what isn’t of their online MySpace experience. The Wall Street Journal’s Emily Steel writes, “The new MySpace privacy controls, which […]

LucidMedia announced a new self-service version of its demand-side platform targeting agencies and advertisers. Read the release. Ajay Sravanapudi, CEO and Founder of LucidMedia, discussed the different facets of the announcement. Why do you think agencies want self-service? Aren’t they overwhelmed as it is and need full or at least “fuller” service? Yes, agency media […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Marketer Invasion Ad Age’s Michael Learmonth reveals that brand marketers such as Unilever are invading Silicon Valley to keep track of the latest and greatest from technology companies that will impact their digital marketing mix. Unilever CMO Keith Weed tells Ad Age, “What […]

Though they aren’t big numbers in terms of the Internet’s hottest, three-word phrases, “demand-side platform” has come from nowhere to relative, online display advertising fame since January 1, 2010. Consider, if you will, the recent momentum for organic search traffic to AdExchanger.com when a phrase containing “demand side platform” is entered into a search engine […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. For anyone who has been watching the data space over the last year and a half, the explosion of […]

Alan Pearlstein is CEO and President of Cross Pixel Media, a data-centric marketing services company. AdExchanger.com: How about a little background? How did you get where you are today? AP: I have always been a direct response marketer by training. The first business I started was a mail order catalog, and in 2002 I launched […]

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is Part II of a two-part column (Part I is here) written by Mike Afergan, CTO & SVP of Advertising Decision Solutions at Akamai. Mention ‘shopping data’ to an agency […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Buys Back From Dentsu Publicis bought back 7.5 million of its own shares from ad holding company rival and shareholder Dentsu. Back in 2003, according to the Wall Street Journal, both companies had entered into a stock-swap agreement which gave each roughly 10% […]