Recent reports from research firms IDC and Gartner suggesting that PC shipments are on a downward spiral confirmed what marketing software vendors already know: we are living in a post-PC world in which consumers move between various channels. According to IDC, worldwide PC shipments totaled 76.3 million units in the first quarter of 2013, down […]
Recent months have seen an uptick in shady display ad practices – or at least media coverage of them. These incidents often take the form of fraudulent impressions generated either by bot traffic or browser plug-ins that manipulate ad space on a webpage. Others are simply not viewable by design, generating ad calls below the fold […]
Last week’s PROGRAMMATIC I/O delivered many interesting discussions, and one of them revolved around transparency in bidding on an exchange. What if you had sufficient transparency on every impression’s auction, such that all buy-side participants bidding in an auction (even bidding “lurkers” or non-bidders) were revealed? Who would care about this data and why? Hold […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bodhi Short, SVP of Operations & Product Development at Integrate. It often takes only two words to pause a deal with brands and agencies: performance marketing. This effect is reinforced […]
Brian O’Kelley wants you to know he’s serious about mobile. On the same day IDC reported Q1 PC sales plummeted 13.9% as consumer usage shifted dramatically to tablet and smartphone devices, the CEO of AppNexus told attendees at the company’s San Francisco summit that the company is going “all in” with its mobile strategy. O’Kelley […]
Here at AdExchanger, we love data. We tell you how brands are using it to target consumers and leverage programmatic buying. But beyond that, it can often be confusing just how marketers use all of the data collected throughout their entire marketing strategies. So we decided to ask the data, analytics, and insights companies this […]
More than 300 marketers, agencies, and platform companies gathered at the St. Regis Martin in San Francisco on Monday for AdExchanger’s Programmatic I/O conference. Below is a selection of comments made by speakers throughout the day, as recorded by AdExchanger’s editorial staff, including Judith Aquino, Kimberly Maul, and David Kaplan. Andrew Casale, VP Strategy, Casale […]
Last week X+1 secured a new $17 million debt facility with Ares Capital, a cash reservoir the demand-side platform plans to tap for two acquisitions this quarter (one social, one mobile). A global expansion will follow in the second half of the year, including a possible outpost in Brazil, according to CEO John Nardone. By […]
“Workflow” is not the sexiest of topics, even in the realm of digital advertising. But as the process of buying, planning and tracking digital ad buys gets more complex, both agencies and software companies are taking a more serious look at what can and should be automated. Several months ago, Mediaocean, which was the product […]
Business Insider, the chief digital tabloid with its screaming headlines, bold commentary and incessant slideshows, attracts a lot of pageviews, controversy and ad spending. But the mix has left it grasping for profitability. Now, with Jeff Bezos’ venture capital group leading a $5 million funding round — bringing the total raised to $18.3 million over […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, founder of Spider.io. In Will Luttrell’s AdExchanger article of last week, he argues that if the display advertising buy side adopts better performance metrics then the problem of fraud […]
Marketing automation vendor Marketo has filed for a $75 million IPO, adding fuel to speculation on whether it will soon be snapped up in an acquisition. From 2010 to 2012, Marketo’s revenue grew from $14 million to $58.4 million, according to its S1 filing. The San Mateo, Calif.-based marketing automation firm has raised $108 million in venture funding […]
The first quarter of 2013 was marked by some notable acquisitions—Google acquired Channel Intelligence; Twitter snapped up Bluefin Labs and Facebook agreed to buy Microsoft’s Atlas DMT. Merger and acquisition activities for marketing and other sectors have generally cooled down, however, according to a new report from The Jordan, Edmiston Group, Inc. (JEGI), an investment bank […]
Adaptly, a company that aims to assist brands in increasing and understanding their “engagement” across social media, may now have greater ability to help its clients: The company is the 13th to be awarded Facebook’s Strategic Preferred Marketing Developer title for the social net’s exchange. For Adaptly, being given the keys to the Facebook Exchange is […]
Online ad fraud bubbled up in a big way last month, after London-based Spider.io published details of a botnet responsible for generating billions of illegitimate impressions per month. The sites that are selling allegedly non-viewable impressions from the Chameleon botnet are not widely recognized brands. Reports have identified Alphabird and DigiMogul as among the site […]
Marketers are missing out on potential revenue from consumers because they cannot adequately analyze the deluge of data they receive from increasing sources, according to a new study called “Marketing Science: from Descriptive to Prescriptive” released by IBM. The study found that only 32% of the 358 chief marketing officers surveyed feel they actively engage […]
As CMO for Adobe, Ann Lewnes is in a unique position: “a marketer marketing to marketers.” But that, she says, gives her an advantage in understanding the company’s target audience. Lewnes sat down with AdExchanger at the Adobe Summit earlier this month to talk not just about the new Marketing Cloud from Adobe, but also about […]
During the first week of college basketball’s March Madness, the NCAA Division I Men’s Basketball Championship, there were 36.6 million live video streams across all digital platforms, according to the NCAA, Turner Sports, and CBS Sports. This is more than twice the number of live video streams in 2012, which saw only 18.3 million for […]
After debuting its Media Metrix Multi-Platform in beta in November, comScore opened the offering to all US clients and released the top 50 web properties for February 2013, based on data from both desktop and mobile visitors. While the top multi-platform properties overall were similar to the top desktop properties, there were several companies that […]
Ad management services provider Marin Software became the latest private tech company to go public, and it’s first day of trading on Friday was indisputably positive for executives behind the decision. Now, of course, comes the hard part: getting to profitability and managing expectations along the way. In a conversation with AdExchanger a few hours […]
App developers and publishers who have yet to stop using unique device identifiers (UDIDs) now have a cut-off date. Apple informed app developers yesterday that it will soon ban any apps or updates to existing apps that include UDIDs, a component of analytics systems that publishers and developers have been using to track apps and […]
Google’s is taking its time adding features from supply side platform AdMeld, acquired nearly two years ago, to its DoubleClick Ad Exchange. Doing so is an ongoing process, Neal Mohan, VP for display advertising products, told AdExchanger in a discussion of Google’s attempts to broaden its appeal to brand-name publishers and big-spending marketers. This week, the company […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kirk McDonald, President at PubMatic. The constant stream of new technologies in our everyday lives has created a “shiny new penny” syndrome. One day it’s emerging mobile apps that take the […]
Even as its parent Time Warner works on spinning off Time Inc. into its own separately traded entity, the company has been pursuing a more aggressive approach to programmatic ad sales the past few months — albeit quietly. But it will have to go forward without two champions of that process. Earlier today, Chief Revenue […]
Volkswagen created the “Smileage” mobile app, expanding on its 2012 campaign slogan, “It’s not the miles; it’s how you live them.” Working with Google, VW’s app is the first project from Google’s Art, Copy & Code project, showcasing how companies can use technology — Google’s technologies in particular — to create more innovative brand experiences. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andy Atherton, SVP at AppNexus. It’s the second in a series on the emergence of programmatic reserve. A few weeks back, I laid out the case for a closer look at programmatic […]
Some companies claiming to be “mobile demand-side platforms” are veiled mobile ad networks, or at least they’re mobile ad network-like. Which is to say they may be taking margin without disclosing price paid to the client. Others may be more transparent, buying on a per-impression basis and charging licensing fees as a standard DSP would […]
Mozilla’s move to stop third-party cookie tracking in the latest version of its Firefox browser – echoing Apple’s Safari browser attributes – has attracted wide attention across the advertising industry. And no wonder – Mozilla’s Firefox has about a 23% share among consumers in the browser market. AdExchanger reached out to a selection of […]
Resistance to Mozilla’s proposed blocking of third-party cookies got a boost yesterday from the IAB. The trade organization released a statement from president and CEO Randall Rothenberg opposing Mozilla’s plan, and an online FAQ about the situation for those who may want to learn more. In late February, Mozilla announced that for Firefox version 22, […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, Senior Director of Programmatic Sales at Microsoft Advertising. At the recent IAB Annual Leadership Conference, I attended a cocktail-fueled discussion of programmatic. The discussion started with a […]
As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.
Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren’t expecting much relief from the court’s behavioral remedies.
Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.
