Technology

While brands aren’t exactly climbing over each other to adopt blockchain, persistent pain in the marketing supply chain means the technology will eventually have its day, according to IBM iX Executive Partner Babs Rangaiah. “This was built to solve the kind of issues we’re facing,” Rangaiah says this week on the AdExchanger Talks podcast. “It’s […]

By Allison Schiff and James Hercher Are Google’s cookie syncing capabilities a violation of consumer privacy or are they common industry practice? The answer to both could be “yes.” This new data debate, which fired up the ad tech industry, was sparked Wednesday when ad browser Brave’s chief policy officer, Johnny Ryan, asserted that Google’s […]

Goodbye AppNexus SSP, hello Xandr Monetize. One year after its acquisition by AT&T, AppNexus is rebranding its exchange to Xandr Monetize. It’s also adding a slew of new features to support its vision of offering a full programmatic stack for video-heavy publishers. Xandr Monetize is the third Xandr-branded product to launch, after Xandr Community and […]

Cookies: Can’t live with ’em, can’t live without ’em. Well, that depends on who you ask, and the experts disagree. This week on The Big Story, the team examines both sides of the heated debate on the value, or lack thereof, of third-party cookie tracking. On one side of the fence, a study from May […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bram Woolcott, product manager at TripleLift. Supply path optimization (SPO) is about finding the most efficient path to inventory, but there is no consensus about what efficiency actually is. Demand-side platforms […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Endless Conquest  Google’s allowance of aggressive conquesting on search results is becoming a headache for companies relying on organic search. Jason Fried, CEO of Basecamp, sounded off about the practice on Twitter this week after his company showed up below four paid ads […]

This post is sponsored by Xandr. As the fragmentation of media viewing habits continues unabated, technology platforms must help evolve buying practices to reach interested consumers however they access content. In order to ensure buyers’ unique objectives are met across screens, customization and flexibility are paramount. This summer, AT&T’s Xandr unit introduced Xandr Invest, a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Turn Google will pay up to $200 million to the Federal Trade Commission to settle an investigation into whether YouTube violated children’s privacy law by targeting ads to minors, Politico reports. The proposed settlement, which has been sent to the Justice Department for […]

The Federal Trade Commission (FTC) is researching the privacy practices of AppNexus, Oath and other advertising subsidiaries owned by broadband companies. The agency is in the midst of examining the privacy policies, procedures and practices of broadband providers as part of an overarching study into how telecom companies are morphing into vertically integrated behemoths that […]

The world’s biggest technology companies have become some of the biggest ad spenders. Although other global brands continue to grow their ad spend at a moderate rate, they don’t benefit from the same incentives as internet brands, which earn as they spend. Legacy categories are hampered by an awkward dynamic: Risk losing digital consumers by […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebirth Of The TV Salesman Ad tech firms are hiring their way into TV advertising. The Trade Desk, TripleLift, ZypMedia and Innovid have all made recent hires from companies such as Fox, Viacom and Tegna as they seek to court TV budgets, Business Insider […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tied Down By Tie-Ins Netflix does more than Amazon or HBO when it comes to brand tie-ins. “But the tech company, which doesn’t sell ads, is still figuring out how to weave brands into and around its shows and how much it’s willing to […]

Amazon is developing clean room data technology that could improve measurement and data for ad campaigns, according to sources familiar with the product. The idea is similar to other clean room offerings, like Google’s Ads Data Hub (ADH) or Facebook’s enterprise data-sharing service, which enable advertisers to measure campaigns or mingle their first-party data with […]

This is not a test: App messaging platform Airship is buying Apptimize, an A/B testing platform that helps mobile marketers rapidly run experiments across apps and sites, including OTT apps. Airship, which rebranded from Urban Airship in April, declined to share terms for the deal, which was announced on Tuesday. But around 20 people from […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a blog post. Google’s exchange bidding – its answer to header bidding – made headlines this summer as Google tussled with The Trade Desk […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Facebook is reviewing all of its 600-plus marketing partners after a Business Insider report revealed some were scraping data and storing passwords on Instagram without consent. The move shows that Instagram, which has been largely shielded from the public backlash over […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Unlike competing browsers like Mozilla’s Firefox and Apple’s Safari, Google’s Chrome has to strengthen user privacy without undermining online advertising. Chrome walked that razor’s edge when it revealed plans to create a “privacy sandbox” that will increase protections to user privacy without breaking programmatic advertising that funds publisher content. To bolster its position, Google claimed […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. European Conflict Google has shuttered Adobe DSP’s access to the Google Ad Manager ad exchange in Europe, citing malware fears. “There are concerns that Adobe’s DSP was recently identified as a tool used to help spread a notorious form of malvertising known as eGobbler,” […]

The IAB Tech Lab and IAB Europe on Tuesday released the second version of the Transparency & Consent Framework (TCF), the collaborative industry solution for conducting targeted advertising in compliance with GDPR. Google has committed to its long-awaited integration with the framework by the end of Q1 2020. The TCF initially was a feature included […]

The cookie-based identity regime that fueled the first 25 years of the digital advertising is dying. What will replace it? David Moore, ad tech veteran and CEO of fledgling startup BritePool, says he has an answer. Moore is one of a handful of early ad tech entrepreneurs who are still actively building companies today. As […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Children Of YouTube YouTube will remove targeted ads from videos that are watched primarily by children, Bloomberg’s Mark Bergen reports. The move could impact a large fraction of YouTube’s overall traffic and dent monetization as the platform implements contextual targeting in place of personalized […]

You can never have enough automated content recognition (ACR) data. Samba TV added to its store of smart TV data on Tuesday with the acquisition of Axwave, a company that uses audio fingerprinting to catalog and measure linear TV and over-the-top content across panels in the United States and Europe, with a particular focus on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shiny, New Badge Amazon is testing a “Top Brand” badge for fashion and apparel products. Amazon doesn’t specify how the new label is applied, but it seems to be attached to large, well-known companies, according to Marketplace Pulse, an ecommerce analytics firm, which first […]

Apple shed light on its policy on cross-site tracking prevention last week and, if you read between the lines (and use a magnifying glass), it’s leaving the door slightly cracked on a potential workaround for certain tracking-related use cases. The document, posted on Wednesday, is designed to make plain, if it wasn’t already, Apple’s intentions […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pick Me! Pick Me! New OTT streaming services, both ad-supported and ad-free, are gearing up to spend heavily on advertising over the next few years. Amazon has launched a “Free Your TV” campaign to promote Fire TV and Prime Video. MediaPost asks, “Is Amazon […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stay Tuned UK broadcaster Sky TV released findings from a five-year study of 52,000 commercial breaks. The company found that when addressable ads were served for the first three ads in a commercial break, channel switching rates dropped by almost half compared to linear […]

In the race to be the open internet’s default cookie-based advertising ID, The Trade Desk has jumped out to an early head start. The Trade Desk has allowed other ad tech companies to freely sync with its cookie pool for years, and last year it fully commercialized that product with the launch of the unified […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Traumatic Stress Disorder  Publishers, does this sound familiar? Facebook is offering to pay licensing fees to news outlets to participate in a news section it plans to launch later this year. It’s knocked on doors at ABC, Dow Jones, The Washington Post, Bloomberg […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking Stock Ad tech stocks seem to be staging a comeback. Aside from Criteo, independent, publicly-traded ad tech companies are on a growth streak. The Trade Desk is up more than 5X since May 2018, when GDPR became law, and now boasts a market […]