CafeMedia Dishes On Alternative IDs
The alternative ID landscape is incredibly fragmented. So how are publishers – especially long-tail publishers that tend to be strapped for tech resources – supposed to pick the ID solutions that work best for them?
Tagged in:
- admonsters
- alternative identifiers
- apple
- authenticated traffic solution
- CafeMedia
- Chrome
- Chrome IP Protection
- Criteo ID
- featured
- FTrack ID
- gnatcatcher
- Google Ad Manager
- Google AdX
- iCloud Private Relay
- IP address
- LiveRamp
- mediaocean
- Parrable
- Patrick McCann
- prebid
- Prebid User ID Module
- Privacy Sandbox
- Publisher Forum
- Quantcast ID
- RampID
- Safari
- SharedID
- Teads ID
- the trade desk
- UID 1.0
- UID 2.0