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»SharedID

When Header Bidding Got Too Complex, Freecycle Found Simplicity In Managed Services

What happens when your main monetization partner starts flagging your content as spam? Just ask Freecycle. The Freecycle Network is an online community that helps people donate still-usable items to keep refuse out of landfills. Users post listings of the things they want to give away, which makes Freecycle a publisher of sorts. Although Freecycle… Continue reading »
by Anthony Vargas // July 6th, 2022 //
»
Prebid Hires First Full-Time President As It Supports Publishers During Identity Shift

Prebid hired Mike Racic as the industry group’s first president. Although Prebid maintains a small group of full-time engineers and operations staff to manage its open-source header-bidding and identity solutions, Racic is its first full-time executive hire. The leadership role was previously filled by members of the Prebid board on a part-time basis. But Prebid’s… Continue reading »
by Anthony Vargas // March 21st, 2022 //
»
Pubfinity’s Big Cookieless Plans For In-Game Ads

Solitaire remains a popular mainstay in app-based gaming – and it’s the next frontier for cookieless advertising. When Microsoft made the decision to discontinue its ad monetization SDK for games carried in its app store back in 2020, Pubfinity Founder and CEO Sam Kaufmann saw an opportunity to facilitate in-game advertising. Kaufmann co-founded Random Salad… Continue reading »
by Anthony Vargas // March 15th, 2022 //
»
Rich Calkins OpenX
First-Party Data Is More Than Just Emails

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rich Calkins, Director of Product Management, OpenX. For ad tech wonks who spend countless hours in industry working groups, getting deep in the weeds to solve problems is all but required. But when it… Continue reading »
by AdExchanger Guest Columnist // September 17th, 2021 //
»
Digital Dominates Ad Spend, The Triopoly Dominates Digital; Holiday Ecom Sales Up – But Lower Than Expected

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to… Continue reading »
by AdExchanger // December 2nd, 2020 //
»
 

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