“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Porres, CMO at Lotame. There’s been a lot of talk lately about the need for data transparency. That makes sense: With the increasing value of data collected […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bizo On Transparency Bizo and its CEO Russell Glass think they’ve got the right idea on transparency. In a Bizo blog post called “The Next Generation of Truly Transparent Ads,” Glass gives his answer to “What would it be like if with every ad […]
Joanna L. O’Connell is Manager of Strategic Development, ATOM Systems, Razorfish. The word “transparency” seems to be everyone’s favorite word these days. Clients want it, publishers fear it, and networks – increasingly – boast that they offer it. I’d like to propose that we’re thinking about this word in the wrong way and suggest that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparency On Exchanges On ClickZ, Hill Holiday SVP, Director of Digital Media, Adam Cahill looks at the ad exchange space and says its time for more transparency so that buyers can see what website they’re getting. To date, many large publishers fear that unmasking […]
