Now that fall is here, interest segments such as back-to-school, traveling, and fantasy football are on the top of people’s minds—and many are on the radar of programmatic buyers, according to data from ChoiceStream. The company, which provides programmatic media buying, looked at the average price of RTB inventory for August 2013, and compared the […]
In the past few years, Bizo CEO Russ Glass says that marketers have gotten smarter about using online data for targeting – and that’s a good thing, since his company’s success revolves around B2B audience segments gleaned from data partnerships with publishers. It’s less about “evangelizing the value of data,” says Glass, as the marketer […]
As Apple finally shuts down its unique device identifier (UDID), tech companies are betting on ad targeting capabilities touted as privacy-friendly. In describing their products, companies have moved away from the label “fingerprinting” technology, which was popular several years ago, and embraced terms like “device matching” and “mobile signature.” AdExchanger spoke with two active players in […]
Winning a hotel guest takes more than a swimming pool and a spa package. Like its competitors, Starwood Hotels & Resorts Worldwide looks for opportunities to give its accommodations an edge over other hotels. With more than 1,100 properties in nearly 100 countries across nine brands, the company has strong brand awareness. But that isn’t […]
Online analytics provider Quantcast is unveiling a new self-service tool for its brand targeting solution, Quantcast Advertise for Branding. After months of beta, starting today publishers and advertisers can better manage deals directly based on specified audiences. Quantcast CEO Konrad Feldman told AdExchanger the goal is to be viewed as the company that makes real-time bidding and […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, VP II, Optimization & Analytic at Yahoo! and former CEO of interclick, a Yahoo! company. Data is everywhere. There are iconic ecosystem slides dedicated to it. Billions […]
With the demand-side platform (DSP) model continuing to propagate, data sellers and data management providers are seeing up-close how the DSP is applying data to the targeting of users in display, mobile and video ad inventory today. From their data-centric point-of-view, AdExchanger.com wanted to know… how is the DSP model doing? In particular, we asked […]
On Wednesday, semantic technology provider Peer39 announced “the addition of two additional channels of attributes, Quality and Safety (…) Advertisers participating in secondary marketplaces and Real Time Bidding will now be able to define the environment in which their advertising will appear.” Read more. CEO Andy Ellenthal discussed the announcement and its implications. AdExchanger.com: You’re […]
This is the first of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?” Click on a participant’s name or scroll down to view responses: Andrew Leinicke, Media Director, RBM Donald Williams, Chief Digital Officer, […]
Amit Kanigsberg. CTO & Co-founder of Peerset, psychographic ad targeting technology company, discussed the advertising landscape and Peerset’s positioning with AdExchanger.com recently. AdExchanger.com: Given Peerset’s reliance on social data, how does the privacy debate and regulatory moves impact your business and others in social media? I think we’re in a good position to weather any […]
