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»Adelphic Mobile

Adelphic Names WPP Mobile Exec Michael Collins To CEO Spot

Adelphic, one of a handful of companies helping brands and publishers identify audiences across devices, has scored a CEO from agency land. Michael Collins was the chief executive at WPP-owned mobile agency Joule, which he built from scratch in 2007 into a global mobile-centric marketing agency with outposts in North America, Europe, Asia and Australia.... Continue reading »
by Zach Rodgers // May 20th, 2013 //
»
Fingerprinting And Beyond: The Mobile Ad Targeting Trade-Off

As Apple finally shuts down its unique device identifier (UDID), tech companies are betting on ad targeting capabilities touted as privacy-friendly. In describing their products, companies have moved away from the label “fingerprinting” technology, which was popular several years ago, and embraced terms like “device matching” and  “mobile signature.” AdExchanger spoke with two active players in... Continue reading »
by Judith Aquino // March 29th, 2013 //
»

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