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»Ray Colwell

Fingerprinting And Beyond: The Mobile Ad Targeting Trade-Off

As Apple finally shuts down its unique device identifier (UDID), tech companies are betting on ad targeting capabilities touted as privacy-friendly. In describing their products, companies have moved away from the label “fingerprinting” technology, which was popular several years ago, and embraced terms like “device matching” and  “mobile signature.” AdExchanger spoke with two active players in... Continue reading »

by Judith Aquino // March 29th, 2013 //
»
 

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