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»Drawbridge. Kamakshi Sivaramakrishnan

Fingerprinting And Beyond: The Mobile Ad Targeting Trade-Off

As Apple finally shuts down its unique device identifier (UDID), tech companies are betting on ad targeting capabilities touted as privacy-friendly. In describing their products, companies have moved away from the label “fingerprinting” technology, which was popular several years ago, and embraced terms like “device matching” and  “mobile signature.” AdExchanger spoke with two active players in... Continue reading »

by Judith Aquino // March 29th, 2013 //
»
Exiting Beta, Drawbridge Aims To Connect Ad Targeting Across Devices

Among the questions mobile marketers are grappling with is whether the channel is an extension of the PC-web or something entirely distinct. Is it better to emphasize some form of behavioral targeting or contextual? Is focusing on location the best way to target mobile users? While the industry sorts through those issues, mobile ad startup... Continue reading »

by David Kaplan // November 15th, 2012 //
»
 

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