• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»ppc

Jiffy Lube Greases The Digital Wheels With Location-Based Advertising

Jiffy Lube CMO Jeffrey Lack admits the company had no more than a standard digital strategy back in 2011. “Our digital presence was basically isolated to a national website, a mobile site and a very small pay-per-click program,” Lack said. And as a national oil change chain with thousands of franchisees, that wasn’t doing the trick,... Continue reading »
by Allison Schiff // November 6th, 2014 //
»
Former Dapper CEO Beriker Turning Jobs Into Ads At Simply Hired

Simply Hired is, simply put, a search engine for jobs. But with new president and CEO James Beriker aboard, after his chief executive experience at Efficient Frontier and Dapper (acquired by Yahoo in 2010), the job search business may receive a media makeover. Upon the early 2012 completion of the company's restructuring, Beriker was hired by the... Continue reading »
by John Ebbert // May 30th, 2013 //
»
LookSmart Looking To Sustain Profit, Grow Revenues Says VP Gill Brown

Gill Brown is vp of ad sales for LookSmart, an online advertising network. The company recently reported second quarter 2010 financial results. Click here (PDF). AdExchanger.com: What is LookSmart’s core focus today? GB: The core focus for LookSmart is growing our PPC advertising network to the benefit of both our advertiser clients and our publisher... Continue reading »
by AdExchanger // August 12th, 2010 //
»
Agencies Using The Crowd And Trada In Order To Provide Marketing Services Says CEO Robertson

Trada, a PPC marketing campaign marketplace, announced this week that in the interest of servicing agencies who "were being asked by their clients to offer paid search…and it wasn’t an area that agencies necessarily cared about," the company has updated it's marketplace to make it easy for agencies to use. Read more on the Trada... Continue reading »
by AdExchanger // June 17th, 2010 //
»
Criteo Brings Scale To Display Retargeting Says CEO Rudelle

J.B. Rudelle is CEO of Criteo, a pay-per-click, personalized retargeting company. AdExchanger.com: Why move into the U.S. market now? JBR: Criteo spent 3 years focused on R&D, building the most robust and precise retargeting solution on the market. With almost 2 years of in market experience and over 400 customers successfully implementing our pay per... Continue reading »
by AdExchanger // April 19th, 2010 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • What Pubs And Ad Tech Really Think Of Google's 'Project Bernanke'
  • Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help
  • We Need To Talk About First-Party Data – Because It Doesn't Belong To You
  • Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal
  • TikTok Intros Shopping And Retargeting Ads; DoubleVerify Seeks $4.2B Valuation
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved