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»james beriker

Former Dapper CEO Beriker Turning Jobs Into Ads At Simply Hired

Simply Hired is, simply put, a search engine for jobs. But with new president and CEO James Beriker aboard, after his chief executive experience at Efficient Frontier and Dapper (acquired by Yahoo in 2010), the job search business may receive a media makeover. Upon the early 2012 completion of the company's restructuring, Beriker was hired by the... Continue reading »
by John Ebbert // May 30th, 2013 //
»
Most Online Ad Spending Is ‘Guaranteed,' But Efficiency Tools Still Too Tilted Toward Remnant

James Beriker has led two companies that ultimately became big acquisitions in the digital ad space. The first was Efficient Frontier, which was one of the pioneers of search and social media marketing. It was sold to Adobe in a deal completed this past January. About two years prior to that sale, Beriker had already... Continue reading »
by David Kaplan // October 16th, 2012 //
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New Dapper CEO Beriker On The Direct Response Display Channel

James Beriker was named CEO of Dapper, an online advertising technology company. Beriker's previous roles include CEO at Efficient Frontier, a search engine marketing firm. See the story. Beriker discussed Dapper and his experience with AdExchanger.com. AdExchanger.com: AdWeek quoted you as saying, "It's [the] beginning days of display is a very powerful direct response channel."... Continue reading »
by AdExchanger // February 15th, 2010 //
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