Neustar rolled out on Monday the beta version of PlatformOne, a product that combines Neustar’s offline assets with the online marketing capabilities of Aggregate Knowledge, which Neustar acquired last October. PlatformOne debuts in a fiercely competitive landscape as vendors compete to offer end-to-end solutions, designed to help marketers maximize consumer data. Pascal Bensoussan, VP of […]
As marketers and advertisers try to parse real-time interactions across multiple channels, they’re finding they need big data warehouses and analytics tools. The problem is, some are startlingly slow or, in other instances, they simply hit a wall when volumes are high. To combat this, vendors selling big data tools to marketers are increasingly building their […]
When Neustar, a company whose telecommunications infrastructure routes calls and texts across North America, purchased data-management platform (DMP) provider Aggregate Knowledge (AK) last October for $119 million in cash, analysts and industry insiders wondered – as they do with every acquisition – what the integrated solution would look like. For Neustar’s SVP of Marketing Services […]
Omnicom is going “all in” with a singular Data Management Platform offering that will support audience segmentation and ad optimization across its two key media agencies, OMD and PHD. Driving the platform consolidation is a deal with Aggregate Knowledge, a DMP recently acquired by Neustar for $119 million. Like many agencies, Omnicom already supported DMP functionality, but […]
In its first digital marketing acquisition since buying TargusInfo in 2011, Neustar has acquired data management platform Aggregate Knowledge for $119 million cash. (press release) AK’s total funding to date is $63.7 million. As a communications infrastructure provider in the US and Canadian telco space, Neustar has access to a large dataset of telephone numbers […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted Prince, senior vice president of media and new ventures for Neustar Inc. The marketing industry has a long history of embracing emerging trends, then dismissing them as passing […]
On May 22, TARGUSinfo founder George Moore passed away suddenly at the age of 62. According to The Irish Times, Moore was the son of a shoemaker in County Louth, Ireland. With college degrees in hand, he left for the United States in 1972 and sold his first company in 1990. Shortly thereafter, he launched […]
With a PhD. in econometrics and an analytics and statistical background on the AdAdvisor side of the Neustar “house,” VP of Research & Analytics Ken Inman has good reason to be laser-focused on building consumer predictive models. Inman oversees the development of targeted marketing applications, using data and information to help address challenges in customer […]
TARGUSinfo and its AdAdvisor unit appear to have settled in as NeuStar Information Services. The implications of last November’s acquisition of TARGUSinfo by Neustar (valued at $650 million) reach far beyond data for display ad targeting. Yet, considering Neustar’s data and some of its other units such as IP address targeter Quova, new areas of […]
Lisa Hook is CEO of Neustar, a telecommunications company. Last Tuesday, Neustar acquired caller ID infrastructure and data company TARGUSinfo for $650 million. Read the release. Hook discussed the TARGUSinfo acquisition and the strategy ahead – especially as it relates to advertising. AdExchanger.com: What’s Neustar’s worldview on the opportunity in advertising and marketing? LH: We […]
