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»CCI

SpotX Partners With Dentsu's CCI to Bring Its Tech to Japanese Broadcasters

SpotX has teamed up with Dentsu’s Cyber Communications Inc. to make its video ad-serving platform available to domestic broadcasters in Japan, the company said Monday. Since almost all publishers in Japan work with CCI-affiliated companies to buy ads, the move will give SpotX access to the Japanese market. CCI is a digital-focused subsidiary of Dentsu... Continue reading »
by Rae Paoletta // August 13th, 2018 //
»
Dentsu Continues Programmatic Catch-up, Unveils Its Own Trading Desk

Years after the major ad holding companies like Publicis, IPG, WPP, Havas and others created trading desks for accessing ad exchanges, Japan's largest advertising company, Dentsu, finally launched on Dec. 19 its own real-time bidding (RTB) platform, called Dentsu Audience Network. Read the release. Dentsu has been active in developing a programmatic business since 2010,... Continue reading »
by David Kaplan // December 23rd, 2013 //
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A Year After Rocket Fuel Partnership, Programmatic Comprises 10% Of Dentsu Shop CCI's Total Ads

Rocket Fuel's entry into Japan last year through a partnership with Dentsu subsidiary interactive unit cyber communications inc. (CCI) has helped the Japanese ad shop's ability to expand its programmatic services, particularly its demand-side platform (DSP) business. Though its programmatic business was essentially nonexistent before teaming with Rocket Fuel, its DSP business has since risen... Continue reading »
by David Kaplan // November 25th, 2013 //
»
Video DSP Dennoo Pitches Cost-Per-View Ads

Real-time bidding has gained appeal with major brands, but the idea of using exchange buys for awareness campaigns often spurs the question: How do we measure this? Videocentric demand-side platform Dennoo is getting some attention for the guarantees it offers buyers for its time-based "cost-per-view" pricing model as an alternative to bidding on CPMs. "In... Continue reading »
by David Kaplan // November 18th, 2013 //
»
Neustar's AdAdvisor Unlocking Transaction Data For Online Audiences

With a PhD. in econometrics and an analytics and statistical background on the AdAdvisor side of the Neustar “house,” VP of Research & Analytics Ken Inman has good reason to be laser-focused on building consumer predictive models. Inman oversees the development of targeted marketing applications, using data and information to help address challenges in customer... Continue reading »
by John Ebbert // April 30th, 2013 //
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Rocket Fuel Partners With Dentsu's CCI For Japanese Expansion

Compared to the U.S., Japan's programmatic buying space is in its infancy. But to Rocket Fuel, this is the perfect time to stake a claim for its demand-side platform in that country, as the ad tech firm has been working on building a bigger global presence this year. But instead of just opening up its... Continue reading »
by David Kaplan // October 18th, 2012 //
»

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