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»integration

Foursquare And Placed Are Full Steam Ahead On Their Integration

For Placed, life at Foursquare is a lot different than life was at Snap. Case in point: Foursquare and Placed completed the integration of their first-party audience data sets into a single attribution product within 90 days of the acquisition, which closed this summer. Snap sold Placed to Foursquare in May after acquiring the company... Continue reading »
by Allison Schiff // October 30th, 2019 //
»
Salesforce Will Acquire Data Integrator Datorama For A Reported $800M

Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different sources, the companies said Monday. The deal is anticipated to close Q3. Terms were not disclosed, though the publication CTech said the offer is for $800 million. “With one unified view of data and insights,... Continue reading »
by Ryan Joe // July 16th, 2018 //
»
Carat CEO Doug Ray On The Media Agency’s New Mandate

Carat has a leg up on holding companies scrambling to integrate siloed teams. As part of Dentsu Aegis Network, the media agency operates on a shared profit-and-loss (P&L) statement by country across the network. That allows it to pull in specialist media capabilities to better serve its clients, without those teams competing financially. “This idea... Continue reading »
by Alison Weissbrot // October 3rd, 2016 //
»
Why Holding Companies Will Struggle To Become The ‘Agency Of The Future’

Times Square was abuzz this week with talk of the elusive “agency of the future.” “Agencies will need to be far more empathic, far nimbler and more agile,” said Paul Gunning, CEO of DDB Chicago, on Tuesday at Advertising Week in New York City. “The holding company getting rid of silos is the foundation of... Continue reading »
by Alison Weissbrot // September 28th, 2016 //
»
Teradata’s Integrated Marketing Cloud: Not Totally Integrated, But Still A Strong Performer

What do you think of when you hear the words “marketing cloud?” Most likely, your mind conjures up Adobe, Salesforce, Oracle. Maybe even IBM. Then there’s Teradata. As noted in the first Forrester Wave evaluating enterprise marketing software suites (aka marketing clouds) released Tuesday, Teradata is more often recognized for its data warehousing solutions. Over... Continue reading »
by Allison Schiff // October 23rd, 2014 //
»
A New Point Of Integration: Oracle Officiates Marriage Between BlueKai And Eloqua

While marketing clouds push the promise of technological integration, the fact that every major cloud was built through acquisition means it’s fair to question the extent to which the components are truly unified. Getting applications within a cloud to communicate is ultimately an iterative process and Oracle, on Tuesday, unveiled its latest development within its... Continue reading »
by Ryan Joe // September 30th, 2014 //
»
The Neustar-Aggregate Knowledge Paradigm Shift

When Neustar, a company whose telecommunications infrastructure routes calls and texts across North America, purchased data-management platform (DMP) provider Aggregate Knowledge (AK) last October for $119 million in cash, analysts and industry insiders wondered – as they do with every acquisition – what the integrated solution would look like. For Neustar's SVP of Marketing Services... Continue reading »
by Ryan Joe // January 27th, 2014 //
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