Netflix ads

Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new and upcoming ad formats.

Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users by offering a lower-cost option – and, so far, the approach seems to be working.

Netflix’s ad-supported tier is finally gaining some traction, in part because of anti-account sharing tactics. Now, the streaming giant needs to focus on the features that advertisers are demanding.

Weeks ahead of its first-ever upfront, Netflix is making programmatic strides with a private marketplace and enforcing anti-password sharing.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shorts Deal YouTube’s expansion of revenue sharing to Shorts is a classic move – but with a pretty big twist, Digiday reports. Normally, Google cuts creators in on the ads it serves during or right before their video. But with Shorts, which is a […]

Netflix’s content recommendations are definitely more personalized than the ad experience.

Netflix reported its first earnings on Thursday since launching ads late last year. The results? AVOD seems to have helped grow Netflix’s profitability in the short term. The streamer reported 7.7 million net new subscribers in Q4, a 4% year-over-year increase in paid memberships, which boosted quarterly revenue by 2%. But it was a good […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Netflix has ads starting in November. The Netflix Basic With Ads plan is launching in 12 countries on November 3, including the UK, Italy and Korea, and will cost viewers $6.99 a month. Netflix was originally planning an ad tier for 2023, but the streaming wars are moving full steam ahead.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…