Under mounting pressure over its use by Russian meddlers in the US election, Facebook is imposing new transparency on ad buyers to make it harder to obscure who paid for an ad, and who saw it. CEO Mark Zuckerberg announced the changes in a Facebook Live video posted Thursday afternoon. “When someone buys political ads […]
Investors are putting Facebook’s feet to the fire about fake news. At the company’s annual shareholder’s meeting on Thursday, investors questioned CEO Mark Zuckerberg about how Facebook is combatting the spread of false news on its platform. Advertisers have become increasingly sensitive to brand safety issues since the YouTube/Google Display Network debacle kicked off in […]
Facebook’s mobile ad growth was the big story in Q1, as ads served to handheld devices grew to 30% of all advertising revenue. Read the earnings release, or check out these highlights on the ad side: Total ad revenue grew 43% to $1.25 billion Mobile accounted for roughly 30% all Facebook ad dollars in Q1, […]
Facebook made solid progress on generating ad revenue, especially through growing use of its less than five-month-old Facebook Exchange and its aggressive focus on mobile advertising. At the same time, Facebook’s desire to spread itself and its products as widely and quickly as possible, particularly in developing countries, resulted in huge expenses — costs were […]
An hour after producing a Q3 earnings report that exceeded Wall St. analysts’ expectations, Facebook CEO and chairman Mark Zuckerberg came out swinging against doubts about the social network’s mobile footing. “I want to dispel this myth we can’t make money on mobile,” Zuckerberg said in prepared remarks. “The reason is, we haven’t really tried […]
