Marketing Budgets Ebb In Gartner Survey As Brands Demand Results
After years of consistent growth, companies have flat-lined or decreased their investments in marketing. Last year, the amount of overall revenue allocated to marketing hit a peak at 12.1% – but that, according to the Gartner CMO Spend Survey, is down to 11.3% in 2017. Gartner’s research, released Tuesday, is based on 353 marketing executives at […]