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»ad tech mar tech convergence

The Marriage Is Off Between Ad Tech And Mar Tech

 Martin Kihn, Research VP at Gartner, will speak about the state of mar tech and ad tech at Programmatic IO on April 5 in San Francisco. Ad tech and mar tech may not converge after all. Two years ago, Gartner analyst Marty Kihn predicted that owned media (mar tech) and paid media (ad tech) technologies would come... Continue reading »
by Sarah Sluis // February 13th, 2017 //
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