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»IBM iX

IBM iX Wants Blockchain To Work For Brands

While brands aren’t exactly climbing over each other to adopt blockchain, persistent pain in the marketing supply chain means the technology will eventually have its day, according to IBM iX Executive Partner Babs Rangaiah. “This was built to solve the kind of issues we’re facing,” Rangaiah says this week on the AdExchanger Talks podcast. “It’s... Continue reading »

by Zach Rodgers // September 6th, 2019 //
»
IBM’s Agency Pitch Goes Straight To The C-Suite

Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to CEOs. Clients undergoing massive transformation will often hire IBM to rethink commerce or marketing – and those conversations trickle down to IMB iX to put into practice, said Robert Schwartz, global head of agency services... Continue reading »

by Kelly Liyakasa // October 20th, 2017 //
»
Gartner’s Magic Quadrant: Digital Agencies Wake Up To Consultancy Threat

Digital agencies aren’t shrugging off management consultancies as competition anymore. Some are even promoting their consulting chops as they compete in an increasingly crowded market. “Until this year, traditional agencies had their heads in the sand about the threat management consultancies were bringing to the market,” said Jay Wilson, director at Gartner and author of... Continue reading »

by Alison Weissbrot // March 24th, 2017 //
»
 

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