• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»IBM iX

IBM iX Wants Blockchain To Work For Brands

While brands aren’t exactly climbing over each other to adopt blockchain, persistent pain in the marketing supply chain means the technology will eventually have its day, according to IBM iX Executive Partner Babs Rangaiah. “This was built to solve the kind of issues we’re facing,” Rangaiah says this week on the AdExchanger Talks podcast. “It’s… Continue reading »

by Zach Rodgers // September 6th, 2019 //
»
IBM’s Agency Pitch Goes Straight To The C-Suite

Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to CEOs. Clients undergoing massive transformation will often hire IBM to rethink commerce or marketing – and those conversations trickle down to IMB iX to put into practice, said Robert Schwartz, global head of agency services… Continue reading »

by Kelly Liyakasa // October 20th, 2017 //
»
Gartner’s Magic Quadrant: Digital Agencies Wake Up To Consultancy Threat

Digital agencies aren’t shrugging off management consultancies as competition anymore. Some are even promoting their consulting chops as they compete in an increasingly crowded market. “Until this year, traditional agencies had their heads in the sand about the threat management consultancies were bringing to the market,” said Jay Wilson, director at Gartner and author of… Continue reading »

by Alison Weissbrot // March 24th, 2017 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Why Would Apple’s ‘iDSP’ Succeed When iAd Failed?
  • Criteo Expects Sanction For Undisclosed GDPR Violation
  • The Top 10 Programmatic Agencies
  • Why Some Brand Marketers Are Going Back To Their Roots With Mix Modeling
  • Can Engine Oil Be Sexy? BP Castrol Blends Long-Form Video With An Influencer To Find Out
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved