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»management consultancies

IPG’s Michael Roth Wants To Partner With Consultancies, Not Compete With Them

On IPG’s Q1 2017 earnings call Friday, CEO Michael Roth echoed past statements that he doesn’t see management consultancies as a threat, despite their encroachment onto agency turf. “There is a great deal being written about the convergence that is bringing adjacent industries into each other’s orbit,” he said. “The increased competition that we all read... Continue reading »
by Alison Weissbrot // April 21st, 2017 //
»
Holding Company Competitor Accenture Taps Holding Company Agency UM For Media Buying

Accenture, which has crept steadily onto holding company turf in recent years, has tapped Universal McCann, part of IPG, as its global media agency of record. WPP’s MEC was the incumbent. UM will handle cross-channel media buying across all lines of business at Accenture, including its agency brand, Accenture Interactive. Programmatic buys for Accenture will... Continue reading »
by Alison Weissbrot // April 20th, 2017 //
»
Gartner’s Magic Quadrant: Digital Agencies Wake Up To Consultancy Threat

Digital agencies aren’t shrugging off management consultancies as competition anymore. Some are even promoting their consulting chops as they compete in an increasingly crowded market. “Until this year, traditional agencies had their heads in the sand about the threat management consultancies were bringing to the market,” said Jay Wilson, director at Gartner and author of... Continue reading »
by Alison Weissbrot // March 24th, 2017 //
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