Adelphic has mobile programmatic on the brain – which makes sense for a mobile DSP. The company said Wednesday that it had closed its Series B to the tune of $11 million in a round led by Blue Chip Venture Co., Google Ventures and Matrix Partners, bringing its total funding to $23 million. Adelphic – which […]
Marketing software and media services provider Integrate raised $5 million on Tuesday, led by Trinity Capital Investment, bringing its total raised funds to $40 million. Integrate, which started in 2010, provides an integration pipeline to enable lead-gen automation. For example, a client looking to acquire customers within a particular demographic would use Integrate to find […]
Mobile carrier data is rich data – it’s deterministic, it’s first-party and it has cross-screen potential. Berlin-based data company zeotap is looking to help mobile carriers capitalize on that richness. Founded earlier this year, zeotap has secured $1.3 million in seed funding from HitFox Group and several angel investors, which it plans to use to […]
PocketMath cofounder and CRO Casey Grooms just started making a salary in July. The Singapore-based mobile DSP, which began life as AdMunch back in 2011, had been completely bootstrapped until now. On Monday, PocketMath announced the close of its first funding round, $10 million in Series A cash from the VC arm of Japanese ecommerce […]
The value of a marketing cloud, as Forrester Research pointed out Tuesday, is in the level of its integration. But Portland, Oregon-based startup Lytics takes the position that whatever level of integration the big-name marketing suites offer simply isn’t enough. The company, which started in 2012, made its “marketing activation platform” generally available on Wednesday […]
Berlin-based app attribution provider adjust is planning to use half of its new $7.6 million Series C infusion to expand into US, China and Asia. The round, led by Active Ventures, also included existing investors Target Partners, Iris Capital and Capnamic Ventures, who collectively sank $4.5 million into adjust during a previous funding event. Although […]
Following a $50 million infusion of cash Thursday, mobile location vendor xAd appears to be sitting pretty. The money is a combination of equity and debt financing. XAd is not publicly disclosing the split. According to CEO Dipanshu Sharma, the company doesn’t “have any immediate plans for the funding,” which came courtesy of Institutional Venture Partners, […]
After a $25 million Series E injection, mobile ad exchange Smaato — a play on the word “smart” in Japanese — plans to focus on mobile acquisition and building out the self-service side of its automation platform. Smaato began rolling out its self-serve functionality about a year and a half ago. “Too many players are […]
Inventory is where it’s at for RockYou. The company, which recently pivoted away from game publishing to focus on becoming a programmatic in-game video ad network, has raised $10 million in funding from FastPay, a sort of anti-VC that extends credit lines to digital media companies. It plans to use the money to buy up […]
ChoiceStream, which began as a product recommendation engine before three years ago shifting to programmatic ad tech, has raised $7.5 million in Series B financing from Fred Alger Management. The financing will help ChoiceStream grow out its sales capabilities, with the remainder going toward the build-out of its demand-side platform (DSP) technology. CEO Eric Bosco […]
