funding

Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.

Fluency plans to invest its new funding into AI and engineering to bring more automation into the platform.

Havas Health implements Vurvey’s human-trained AI model to better understand its clients by developing synthetic AI personas.

With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan.

BranchLab, an AI startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.

Bluefish helps advertisers track and optimize how they show up in an LLM’s search results. Its latest funding will expand its team and product suite.

Newton Research announced its $9 million Series A raise on Tuesday. The funds will go toward hiring as demand for Newton’s specialized AI agents grows.

Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.

Only a small handful of identity solutions will still be standing within the next five years, according to ID5 CEO Mathieu Roche – and he intends ID5 to be one of them.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

As former product managers themselves who spent years in the technical trenches of ad tech, Sincera co-founders Ian Meyers and Mike O’Sullivan know what it’s like to try and build things in a messy industry full of jury-rigged technology.

Whereas some CDPs store copies of data to do identity resolution, composable CDPs are natively designed to integrate with data cloud warehouses, like Snowflake, AWS, Databricks or Google’s BigQuery, says Jason Davis, CEO and co-founder of Simon Data.

The round was led by Play Ventures VC with participation from Heracles Capital, a $10 million fund focused on mobile investments that was launched in May by Mobile Dev Memo Founder and all-around mobile smartypants Eric Seufert.

Ad tech entrepreneur Chris Cunningham’s early-stage investment firm, C2 Ventures, has a new fund: just over $20 million for pre-Series A companies, plus $2.55 million for pre-seed startups. But there’s one thing he won’t be investing in, and that’s ad tech. Listen in to learn why.

Investors are all about in-game advertising startups. On Wednesday, Frameplay, a company that has an SDK for incorporating ads into video, console and mobile games, announced its $8 million Series A led by Hiro Capital, a VC fund focused on games and esports. The round includes participation from gamer hardware brand Razer’s venture division zVentures, […]

Programmatic and privacy don’t have to be mutually exclusive, even though they’re often treated that way, according to Joe Root, CEO and co-founder of London-based publisher technology startup Permutive. “A privacy-first web is about removing the data leakage that’s inherent in programmatic,” Root said. Permutive aims to stop that leakage with technology infrastructure to preserve […]

Admix, a London-based startup that helps advertisers programmatically place virtual billboards in mobile and video games, announced its $25 million Series B on Tuesday. The round, which brings Admix’s total funding to $37 million since 2018, includes participation from existing investors (Force Over Mass, Speedinvest and Sure Valley Ventures) as well as a whole bunch […]

Seems like almost every ad tech company you meet these days has attained unicorn status. Mobile ad platform Moloco has raised a Series C funding round, announced Thursday, that brings its valuation to $1 billion. The funding came courtesy of the South Korean investment banking group Shinhan GIB and a handful of other new and […]

It’s still early for in-game console advertising – where ads appear natively on walls and t-shirts during gameplay – but brands are getting interested, says Itamar Benedy, CEO and co-founder of Anzu.io, a programmatic platform for buying in-game ads across consoles, PCs, mobile, esports tournaments and livestreams. On Tuesday, Anzu closed its second Series A […]

SOCi, a platform that helps national brands manage their marketing locally, closed its $80 million Series D on Thursday with an eye on growth. The round, led by JMI Equity with participation from existing investor Ankona Capital, brings the company’s total funding to just over $137 million since 2014. Afif Khoury, SOCi’s CEO and cofounder, […]

You & Mr Jones completed a $260 million Series B round on Tuesday coming on the heels of an impressive 2020 during which clients tapped into its strengths in digital and ecommerce. The company grew organically by more than 27%, while traditional agencies struggled their way through the pandemic. “We’ve just been through a year […]

Ad verification company DoubleVerify clinched a $350 million investment deal Wednesday that will be used to buy out existing shareholders and help fuel its growth ahead of a reported initial public offering next year. The backing from a new investor group led by Tiger Global Management – which includes the world’s largest asset manager, BlackRock, […]

INCRMNTAL, a startup focused on incrementality testing and measurement, launched on Monday with $1.4 million in pre-seed funding. The round includes participation from a handful of angels, early stage venture firm toDay Ventures and the Mobile Dev Memo Investment Syndicate, an initiative that vets seed and pre-seed opportunities in the mobile space. Interest in incrementality, […]

Enforcement of the California Consumer Privacy Act (CCPA) begins in less than three weeks. “And many businesses just aren’t ready,” said Cillian Kieran, CEO and founder of Ethyca, a privacy compliance startup that closed its $13.5 million Series A on Thursday. The round brings Ethyca’s total funding to $20 million since the company raised its […]

Consent usually gets lumped in with privacy and regulatory compliance. But it’s about a lot more than that, said Romain Gauthier, CEO of French consent management platform Didomi. On Tuesday, Didomi closed a 5 million euro (roughly $5.6 million) Series A led by Breega and Bpifrance. “There is a lot of value in getting a […]

Customer data platform Audiens closed an $8 million strategic investment from South Korean technology company NHN on Tuesday. What was it like to complete the company’s first big funding round during a global pandemic? “Nerve wracking,” joked Jonathan Brech, who was elevated from chief commercial officer to CEO of Audiens as part of the funding […]

Venture capital is venturing carefully during the coronavirus crisis. But raising money is possible, economic uncertainty aside, for companies with differentiated technology and a healthy customer base, especially if they’re focused on digital transformation. On Tuesday, Glassbox, an Israeli startup with offices in London and New York that offers customer experience analytics for sites and […]

Customer data platform mParticle has raised a $45 million Series D round to invest in data quality tools, data governance and partnerships. Led by Arrowroot Capital, the haul, announced Monday, brings total funding to $121 million for a company founded well before the category became a mar tech investment darling. “The space is hot,” said […]

It’s boom time for billboards. On Tuesday, OOH automation platform AdQuick announced a $6 million Series A round led by existing investor Initialized Capital – Reddit co-founder Alexis Ohanian’s early stage venture capital firm – with participation from WndrCo; Shrug Capital; The Todd & Rahul Angel Fund; Michael Kassan, chairman and CEO of MediaLink; and […]

AppsFlyer said Tuesday it closed a $210 million Series D round, bringing the app measurement firm’s total funding to more than $293 million since 2014. The company had previously raised a $56 million Series C in 2017. The round, which brings AppsFlyer’s valuation to $1.6 billion, was led by General Atlantic with participation from existing […]