Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nokia Adds Exchange In an effort to bring more developers to its platform, Nokia has started an ad exchange to pay them. GigaOm’s Ryan Kim reports, “Nokia Ad Exchange (NAX), which is built off of Inneractive’s technology, will allow developers to access 120 ad […]
The burning issues affecting digital advertising these days can be boiled down to handful of recurring themes: ad effectiveness and verification; “Do Not Track” and relevance; and whether social media extends a publisher’s content distribution — or merely fragments it. Given that video is a highly engaging form of media and easily trackable (via completion […]
Having built one of the early ad servers at Matchlogic, TruEffect CEO Ron Hill and his core team have deep experience in ad tech. Among the fruits of those ad serving days were patents that Hill says have become the backbone of his company’s first-party advertising technology today. To be clear, TruEffect isn’t a young […]
Speak the name iProspect and what’s the first thing that comes to mind? If you were around during the first wave of online marketing, the answer is certainly “search.” The agency was one of the first independent search marketing agencies to go global with offices in Europe, Asia, and elsewhere before its 2004 acquisition by […]
Publishers are under pressure to embrace programmatic buying, but Vox Media is resisting the call. The company publishes sports blog network SB Nation, tech news provider The Verge, and video gaming info site Polygon, which made its debut this week. The introduction of Polygon represents what Vox CEO Jim Bankoff and sales director Joe Purzycki call a […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. In 2007 I wrote a paper that analyzed the lack of investment from 2001 to 2006 in the basic infrastructure of ad technology. The […]
Last week PaidContent gave us an update on Sambreel Holdings, a fast-growing purveyor of browser plugins and other software that can alter ad space on premium websites. Some of Sambreel’s products work by displacing ad positions on sites like About.com, Google.com, NYTimes.com and other publishers, and then inserting new ads that Sambreel sells through its […]
Spending on real time-bidded display advertising will accelerate at a 59% compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next few years, according to IDC. Global spending on real-time bidded display ads in 2016 will be $13.9 billion, the researcher estimates in a white paper out […]
PubMatic‘s 5th annual Ad Revenue Conference took place today in New York City. Fifth annual. Like the event, the industry has matured over time. It was only 2010 when RTB was the theme for Ad Revenue. Today’s opening keynote from PubMatic CEO Rajeev Goal stressed “holistic” sales management as technology guides yield management over all […]
Having grown an ad network business in two years to a nearly $30 million run rate in 2011, most ad technology executives would have been satisfied. But, CEO Andy Monfried saw another future for his company, Lotame, and decided to focus on being a data management platform (DMP) only for publishers and marketers to manage data. […]
