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»ad revenue conference

'Holistic Sales Management' At PubMatic's Ad Revenue Conference

PubMatic's 5th annual Ad Revenue Conference took place today in New York City. Fifth annual. Like the event, the industry has matured over time. It was only 2010 when RTB was the theme for Ad Revenue. Today's opening keynote from PubMatic CEO Rajeev Goal stressed "holistic" sales management as technology guides yield management over all... Continue reading »
by John Ebbert // October 23rd, 2012 //
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