Oakley’s Different Shades Of Performance Marketing
For most brands, the holiday season is a discount deluge. Not so much for high-end sports and eyewear maker Oakley. “We’re not a highly promotional brand,” said Krysta Brown, the company’s director of online marketing. Oakley might participate in seasonal promotions so long as they’re “brand right” and don’t undermine its messaging around premium, high-quality […]