“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer of Nanigans. Customer acquisition and customer retention have historically lived in separate silos within marketing organizations. Those days are ending: CEOs and CMOs are beginning […]
Facebook has made so many embellishments to its ad monetization machine in the past year that communicating it all to clients has become a big chore. This week in Cannes, the company participated in a “Creativity at Scale” panel and convened its 18-member Client Council to discuss its embrace of hashtags, its recent decision to […]
Recounting an anecdote in his opening keynote yesterday at Merkle’s customer summit, Merkle CEO David Williams illustrated what a “game-changer” Facebook’s Custom Audience product has been for Customer Relationship Marketing (CRM) companies like his. Williams said that Facebook executives initially told him it would not only never let email addresses match to Facebook login data […]
Following the news that Facebook will be reducing its ad formats by half and redesigning Sponsored Stories, Salesforce.com has released a report on the performance rates of various Facebook ad types that marketers use through its platform, Social.com. Based on data collected from Social.com between January and March of this year, the study measured the […]
Last week, when Facebook signaled plans to sharply reduce the number of discrete ad formats it offers, no one criticized the move. And why should they? After Facebook’s early frenzied experiments in advertising, it’s a natural step to assess what performs best, lose the rest and restructure the whole ad offering around advertiser objectives rather […]
Facebook is preparing to slash the number of ad formats it sells from 27 today to less than half that by Q4. On the chopping block are online-only Offer ads, Questions ads and standalone Sponsored Stories placements. Going forward, Facebook will structure and optimize ad buys based on “six or seven” marketer objectives, distributing messages […]
Certified Twitter partner Mass Relevance is a “social experience platform,” according to founder and CEO Sam Decker; it works not only with Twitter but also Facebook, Instagram, Google+ and more to incorporate real-time social content into brands’ and advertisers’ owned and paid media strategies. “We started the company working with Twitter primarily, and we signed […]
Following on the heels of Facebook’s announced plans to introduce video ads to its News Feed, Moontoast, a rich media ad platform provider, and the video platform VideoGenie unveiled a new partnership today that will also enable advertisers to insert videos into the social network’s News Feed. Moontoast is a Facebook-preferred marketing developer and winner […]
Well, that was fast. Six weeks after making some News Feed ad inventory biddable to Facebook Exchange advertisers on a trial basis, Facebook is expanding the amount of that precious paid media space that it will expose to RTB demand. The News Feed trial was initially open to just three of Facebook’s 17 FBX partners. […]
Facebook’s mobile ad growth was the big story in Q1, as ads served to handheld devices grew to 30% of all advertising revenue. Read the earnings release, or check out these highlights on the ad side: Total ad revenue grew 43% to $1.25 billion Mobile accounted for roughly 30% all Facebook ad dollars in Q1, […]
