Jeff Zwelling is CEO and Co-Founder of Convertro, a marketing metrics attribution company. AdExchanger.com: What problem is Convertro trying to solve? JZ: Marketers today are in large part “flying blind” when it comes to properly allocating their marketing dollars among their various marketing channels. I say this because most advertisers are relying upon outdated tracking […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Ad Network Sales at hi5 Networks, Inc., a social media website. I know the AdMeld Partner Forum in NYC a couple of weeks ago has been mentioned multiple times already, but I wanted to give it […]
Quantcast announced a recent deal with MTV Networks in which Quantcast will offer “audience targeting capabilities on sites in MTVN’s domestic online portfolio, including MTV.com, VH1.com, ComedyCentral.com and Spike.com, as well as on partner sites in the company’s Tribes vertical ad network.” Read the release. Quantcast CRO Todd Teresi discussed the announcement and its cross-channel, […]
OpenAmplify recently announced research which showed that by using the company’s semantic technology, it was able to discover engagement levels for certain brand ads – such as Audi ads after the Super Bowl, in this case. Read the release. Mark Redgrave, CEO of OpenAmplify, discussed the findings with AdExchanger.com. AdExchanger.com: Are brands such as Audi […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Climbs Aboard AdECN It’s ALIVE! AdECN is evidently humming with the RTB-infused Federated system as the Turn blog sheds light on the remarkably stealthy proceedings at Microsoft. (It’s hard for big Microsoft to be stealthy, right?) According to Turn Senior Director of Engineering […]
Creative optimization company, Tumri, announced in a release today what it calls a new cloud-based, “real-time marketing analytics solution” with the goal of simplifying “campaign launch and reduce time-to-value for the most common types of dynamic creative marketing campaigns.” Read the release. AdExchanger discussed the announcement with Tumri CEO Calvin Lui. AdExchanger.com: It would seem […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Tim Ogilvie, CEO of AdBuyer.com, a demand-side optimization platform. “We sell. Or else.” — David Ogilvy The best thing a marketer can do for their business and their career is to transform their advertising expense to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, CEO at Peer39. When watching an NFL or NASCAR event on TV, you expect that most of the commercials aired will be for beer, restaurants, shavers, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adap.tv Gets Video Ad Exchange Clients Ad Age’s Michael Learmonth covers the news that Adap.tv has signed Gannett, Omnicom and Publicis among others to its ad exchange. Trying to temper concerns about lower CPMs, Adap.tv’s CEO Amir Ashkenazi says that in comparison to display […]
