2020 hasn’t exactly gone as planned. As the newly appointed president of the IAB, David Cohen barely had time to shake hands with the rest of the leadership team before the nationwide onset of social distancing and working from home. Meanwhile, IAB Tech Lab President Dennis Buchheim, a frequent flyer who normally spent his time […]
The technical backbone of digital advertising is being ripped out, and the IAB Tech Lab is committed to helping its members figure out what to do when third-party cookies disappear from web browsers. Although the IAB Tech Lab built a universal ID – DigiTrust – that will continue to run as long as third-party cookies […]
On Tuesday, the IAB Tech Lab explained how it would start phasing out the decade-old Video Player Ad-Serving Interface (VPAID) spec in favor of a new specification – snappily dubbed Secure Interactive Media Interface Definition (SIMID) – that specifically supports interactive video ads. The IAB Tech Lab, which has been working on a VPAID replacement since 2017, […]
The IAB Tech Lab said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement guidelines. Podcast hosting service RawVoice/Blubrry and NPR are the first companies to be certified. The program is based on the IAB’s Podcast Measurement Technical Guidelines, which were released in December 2017 to provide […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dennis Buchheim, vice president of programmatic advertising products at Yahoo. It seems that almost every day, marketers are faced with a new trend or media channel where they must ask: […]
Yahoo is mothballing some of the most prominent and widely known parts of its ad tech system, including pioneering real-time bidding platform Right Media and its data management software Genome, executives announced at the company’s CES presentation. And in their place, Yahoo Advertising will serve as the umbrella for a variety of capabilities, with the […]
Yahoo is making an unspecified portion of its reserved inventory available to demand-side platforms (DSPs), months after display rivals like AOL pledged to put its guaranteed placements on exchanges. Read the release. When Yahoo acquired ad exchange pioneer Right Media six years ago for $680 million, the portal was seen as taking steps far beyond […]
