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»Todd Cochrane

IAB Tech Lab Launches A Compliance Program To Improve Podcast Measurement

The IAB Tech Lab said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement guidelines. Podcast hosting service RawVoice/Blubrry and NPR are the first companies to be certified. The program is based on the IAB’s Podcast Measurement Technical Guidelines, which were released in December 2017 to provide... Continue reading »
by Alison Weissbrot // December 18th, 2018 //
»

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