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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Google’s Topics API was, well, a very hot topic last week. Ad tech companies and publishers jumped all over the proposal after it was announced, many with critical takes on the kinks that need to be worked out.

The Privacy Sandbox is bursting with news this week. On Thursday, Google shared a slightly more concrete testing timeline for its FLEDGE and Core Attribution reporting API. Two days before, on Tuesday, Google announced the Topics API, a new proposal for post-cookie interest-based advertising that now replaces FLoC. Google, which teased earlier this week that […]

On Tuesday, just a few days after filing a motion to dismiss the state AG-led antitrust lawsuit against its advertising business, Google announced Topics, a new proposal for the Privacy Sandbox that replaces the FLoC API, which is being sent to bird heaven.

Roast turkey wasn’t the only thing to gorge on this Thanksgiving weekend. On Friday, the Competition and Markets Authority (CMA), the UK’s top antitrust regulator, published a 125-page document outlining the next phase of its ongoing antitrust investigation into Google’s Privacy Sandbox. (You can read the whole shebang here.) The document contains an updated set […]

Although privacy and online advertising are often framed as mortal enemies – or at least mutually exclusive – it doesn’t have to be the case, says Lindsey Shepard, CMO of Mozilla, maker of the Firefox browser. “The advertising ecosystem online is fundamentally broken right now – I believe that,” says Shepard (although, you can call her “Shep”). […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued a bold statement at the GeekWire Summit in Seattle this week. “In the case of games, we have a belief that that could end up being the largest category in entertainment over a long period […]

With your permission, please endure yet one more Privacy Sandbox-related bird reference: Chrome’s Federated Learning of Cohorts (FLoC) proposal will not fly in its current form. “We’ve got a long road to hoe before it’s possible to prove this can be a working model for advertising,” said Todd Parsons, chief product officer at Criteo. The […]

What is privacy? Turns out, there’s no easy answer, even for David Temkin, Google’s senior director of product management for ads privacy and user trust. “Privacy is not itself quantifiable. It’s a subjective sense; it’s relative to people’s expectations,” Temkin says on this week’s episode of AdExchanger Talks. “[Privacy is] relative to what they understand […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Everything Store Adds More Audio Amazon is new to podcasting but it’s moving fast, borrowing from Spotify’s playbook. After scooping up podcast publisher Wondery eight months ago, it’s now signing exclusive distribution and ad deals with buzzy podcasts like SmartLess (hosted by Jason Bateman, […]