• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»nancy marzouk

Nancy Marzouk, CEO & founder, MediaWallah.
The CDP Is Only One Component Of The New Approach To Addressability

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO at MediaWallah. When you have a big, ugly end date staring you in the face, it makes sense to focus on it. And that’s what brands did... Continue reading »
by AdExchanger Guest Columnist // October 1st, 2021 //
»
Nancy Marzouk, CEO & founder, MediaWallah.
For “Cookieless” Solutions to Work, We Need to Talk About Addressability

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Nancy Marzouk, CEO and founder of MediaWallah Here’s a quick survey for you marketers. As of today, are you up and running with a third-party cookie alternative? Are you... Continue reading »
by AdExchanger Guest Columnist // April 20th, 2021 //
»
Solving For Identity, With MediaWallah CEO Nancy Marzouk

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Nancy Marzouk founded MediaWallah in 2013 to serve the growing demand for first-party data onboarding and "people-based" identity. Its plan was to build a graph of authenticated users by drawing on media company registration data. “We continue to... Continue reading »
by Zach Rodgers // August 28th, 2020 //
»
Nancy Marzouk, CEO & founder, MediaWallah.
Reality Check: Are Brands Ready For A First-Party Future?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, founder and CEO at MediaWallah. As the end of the third-party cookie era looms, marketers eye first-party data as the future of targeting. How far along are they in... Continue reading »
by AdExchanger // October 29th, 2019 //
»
For User Connectivity, Walled Gardens May Not Be The Answer

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, founder and CEO at MediaWallah. I’ve noticed a recurring sentiment in recent conversations with several large advertisers: “I don’t want to leverage a walled garden but there doesn’t... Continue reading »
by AdExchanger // January 27th, 2016 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Rise Of 'Header Bidding' And The End Of The Publisher Waterfall
  • Snowflake Launches A Media Cloud, As It Builds Out Programmatic Services
  • How Facebook Is Overhauling Its Attribution Standards To Deal With Apple’s ATT
  • CTV Will Flip Last-Click Attribution On Its Head
  • Basis, The Company Formerly Known As Centro, Is Gearing Up For An IPO
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved