Why RMNs Aren’t Even About Ads, Sometimes; Time For A New Charter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wagging The Dog Retail media networks are advertising businesses. Usually. Sort of. For many retailers, the data-driven ad practice serves different purposes. Lowe’s announced new digital products for contractors and other professionals, reports Retail Dive.
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                - Activision Blizzard
 - amazon
 - Amy Lanzi
 - apple
 - audience data
 - B2B
 - brand safety
 - coca-cola
 - competition
 - CPG
 - cross-media measurement
 - Digitas North America
 - DoorDash
 - DTC
 - Erin Hutchinson
 - Gen Z
 - Home Depot
 - Instacart
 - Kantar
 - Lowe’s
 - microsoft
 - Octopus Interactive
 - publicis
 - Retail Media Networks
 - RMs
 - Roku
 - sustainability
 - T-Mobile
 - transparency
 - TV measurement
 - Viewability
 - viewership data
 - Wabi
 - WFA
 - World federation of Advertisers
 - youtube