The Jay Friedman ‘Exit’ Interview (It’s Zesty)
Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation (“absurd”) to brand safety (“botched”).
Topic
Publishers
-
-
OPINION: On TV & VideoNBA’s Local Ratings Slump: A Symptom Of The Shift From Cable To Streaming
Even with the amazing storylines, this NBA season brought a steep decline in local TV viewership. While it’s tempting to frame this as waning fan interest, these drops are symptoms of a media ecosystem in transition.
-
Why CTV Won’t Fall Into The Same Commoditization Trap As The Open Internet Did
Will programmatic buying inevitably lead to a repeat on CTV of what happened with digital media publishers? We asked Roku, Tubi and NCBU that question on stage at our Programmatic IO event in Las Vegas.
-
Can The Upfronts Ever Change?; The Influencer Take On Activation
TV dealmaking has shifted to “always-on” models; “activation” is a classic bit of ad jargon; ChatGPT is sending more traffic to publisher.
-
Primed For Context; Streamers Turn A Profit, But Will It Last?
Amazon Prime Video rolls out new audience and contextual targeting; streamers wring more revenue from subscription-weary consumers; and AI is an app, so it must obey Google and Apple.
-
OPINION: Data-Driven ThinkingAfter Xandr: Why The Open Internet’s Future Hinges On Integration, Not Fragmentation
The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end platforms and collaboration among buyers and sellers.
-
Here’s What Ad Buyers Took Away From The 2025 TV Upfront Season
Now that all the dust and confetti has settled after the upfronts, negotiations between marketers, agencies, networks and streamers are only just getting started.
-
DoubleVerify CEO Mark Zagorski: ‘No One Roots For The Referee’
AdExchanger spoke with DoubleVerify CEO Mark Zagorski just a few days after the company sued Adalytics alleging defamation over the latter’s recent report on bot detection.
-
Hey, TV Upfronts: You Don’t Have To Apologize For Using Ad Tech Jargon
Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage?
-
Trump’s CFPB Declines To Fight Credit Data Brokers; AI Scams Are Taking Over
The CFPB backtracks on plans to bar data brokers from selling financial data; Jamie Lee Curtis takes on Mark Zuckerberg over fake AI ads; and Gas Station TV drives traffic to Applebee’s.
Must Read
The Media And Retail Deals Behind The Peppa Pig Franchise Expansion
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Why Big Brand Price Increases Will Flatten Ad Budgets
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping
IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”
Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!
MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.