Publishers

Google has been spotted triple serving ads to search pages. Plus, good luck getting ads next to Oscars content this year.

The Brand Safety Institute released a new tool that lets publishers check whether their site domains have been flagged as MFA by third-party verification vendors.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

To solve ad tech’s intractable problems, there’s a solution that the advertising industry could borrow from the hacker world: bug bounties.

For publishers, digital advertising is a lot like playing craps, says Aditude’s Justin Wohl. It’s all about tuning out the noise while placing safe bets that work for your monetization strategy.

Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark.

Spotify faces obstacles in its ticket sales aspirations; Apple switches to view-through attribution; and The Washington Post and Meta remove ads that were critical of Elon Musk.

When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ads showing up next to the worst kind of criminal content — and the simple and complex solutions to this problem.

Meta is no stranger by now to complaints from ad buyers, particularly ecommerce brands and social agencies, reporting major systemic platform issues, including outright bugs and glitches – not to mention decreased marketing returns at higher CPMs.

Roku reported $4.1 billion in revenue for 2024, an 18% jump year over year. Its platform business in particular, which includes ad sales and streaming distribution, reached $3.5 billion last year, also an 18% jump compared to 2023 (or 15% excluding political ad revenue).