The 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI
We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad tech leadership.
We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad tech leadership.
Amazon gets a taste of its own AI medicine; LinkedIn continues its pivot to video; and YouTube and Fox are on a fight.
Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out in AI search.
Meta’s AI vibes have been very different lately; times are tough for The Trade Desk; and fingerprinting has a bad reputation.
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Walmart’s CTV and DSP business shine in a meh Q2; plummeting search traffic is blowing up cost-per-click pricing; and TikTok annoys brands with its black box optimization.
The IAB Tech Lab video classification updates introduced much-needed clarity. But valuable inventory, now categorized differently, is being deprioritized or rejected, even though its performance hasn’t changed.
Former Meta employee files a complaint regarding the company’s illegal business practices; virtual AI salespeople are hosting 24/7 livestreams; and Google SPN advertisers will now receive a list of URLs where their ads appeared.
IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!