OPINION: Data-Driven Thinking
The 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI
We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad tech leadership.
Topic
Platforms
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Amazon Gets Scraped, Too; LinkedIn Loves Video
Amazon gets a taste of its own AI medicine; LinkedIn continues its pivot to video; and YouTube and Fox are on a fight.
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Brands Want To Know What LLMs Are Saying About Them, And This Startup Has Answers
Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out in AI search.
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Publisher Payment Plans; The Details Of Retail Data Deals
Meta’s AI vibes have been very different lately; times are tough for The Trade Desk; and fingerprinting has a bad reputation.
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Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
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More Than Just Brick And Mortar; Surfing The CPCs
Walmart’s CTV and DSP business shine in a meh Q2; plummeting search traffic is blowing up cost-per-click pricing; and TikTok annoys brands with its black box optimization.
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OPINION: On TV & VideoDon’t Break The Funnel: Why OLV Still Matters In A CTV-First World
The IAB Tech Lab video classification updates introduced much-needed clarity. But valuable inventory, now categorized differently, is being deprioritized or rejected, even though its performance hasn’t changed.
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Meta’s Latest Whistleblower Report; It’s QVC, But A Nightmare Dystopia
Former Meta employee files a complaint regarding the company’s illegal business practices; virtual AI salespeople are hosting 24/7 livestreams; and Google SPN advertisers will now receive a list of URLs where their ads appeared.
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The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping
IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”
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Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!
Must Read
DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture
Court is back in session. And the fate of the open internet is in the balance.
FTC Consumer Protection Chief: No Easy Answers On Privacy, ‘Only Trade-Offs’
Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.
How Encryption Keys Could Resolve The TID Furor
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.
Clear Channel Brings Mid-Flight Measurement To Its OOH Network
Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.
FTC Commissioner Mark Meador: ‘No Human Society Can Long Survive Without Consumer Trust’
Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.
Amazon Expands Its Programmatic Integration With SiriusXM
On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.