Ad Performance Hinges On Kicking Fragmentation’s Butt
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.
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AI Off The Rails
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.
Better Attribution Makes Live Sports A Performance Play
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.
How Apparel Brand Tuckernuck Devised The ‘Why’ Behind Its CTV Ad Performance
Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.
How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality
ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.
Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data
Media measurement provider Measured launched an MCP integration that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing.
Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers
Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.
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Don’t Take Customers At Face Value
Verizon Value President David “DK” Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as “prepaid by need” versus “prepaid by choice” changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans.
The Big Story
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.