For Gabrielle Rossetti, leading innovation and strategy for Havas sometimes means acting as a scout on behalf of brand clients. Even if a tool doesn’t fit into a client’s tactical tool kit, Rossetti’s team can help them build a blueprint for the future. “It’s about helping them understand where they can innovate and the technologies […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tyler Pietz, principal at Two Rock Consulting. Last month, Nielsen painted a rather alarming picture for cable networks. Despite an increase in the total number of TV homes (+1%), traditional cable subscriptions have continued […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Facebook and TV are two similar customer acquisition channels in advertising, despite one being “online” and the other being “offline.” Both platforms allow advertisers to target certain demographics […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. Ad buyers are fusing together traditional TV buying teams with digital buying teams to create video teams to address the explosiveness in over-the-top (OTT) advertising. […]
A few years ago, video multichannel networks (MCNs) had the luxury of choice: get access to a large, scaled audience via YouTube or go with a handful of new video upstarts wooing content creators with pricier payouts. But the digital video landscape has dramatically shifted since, as digital publishers and broadcast nets alike increasingly distribute […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Walt Horstman, senior vice president and general manager of analytics and advertising at TiVo. The Telecom Act of 1996 deregulated the telecommunications industry and inspired new companies to enter the market and compete with […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Gulick, insights engineer at TVSquared. The 1979 hit song “Video Killed the Radio Star” focused on the passing of time, when “stars” created through radio programming were replaced by a new era of […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Anne Schelle, managing director of the Pearl TV business alliance. As media systems continue to evolve, over-the-air TV broadcasters have been planning an enhancement to digital TV that will greatly improve visibility for advertisers. […]
With addressable TV predicted to grow 65.8% this year to reach $1.26 billion in ad spend, local TV providers will be among the channel’s biggest beneficiaries. For instance, Videa, Cox Media Group’s TV ad platform, expects its 190 local addressable TV station partners to more than double within the next six months. On the flip […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joe Hirsch, CEO and co-founder at Yellowhammer Media Group. Brands are probably not surprised by the recent ANA report documenting the common agency practice of favoring their own in-house creative production firms over third […]
