Ad network Media6Degrees announced last week a new round of funding led by Menlo Ventures as the company “will use the new capital to invest in staff and technology to further develop offerings based on the company’s Social Targeting technology.” Read the release. Media6Degrees COO Andrew Pancer discussed the company’s momentum and plans. AdExchanger.com: Why […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Mobile Apps Know The WSJ’s series about online privacy continues, this time with a look at how your mobile apps are ominously “spying on you.” An inspection of 101 of the most popular smartphone apps for Apple’s iPhone and Google Android phones showed […]
AdMeld‘s VP of Mobile Marc Theermann offers his version of the LUMA Partners ad tech ecosystem map – but for mobile display. Theermann says he does not pretend that the map is complete, but says it’s intended as a “first impression” which he promises to update regularly. He adds, “Online is 60x the size of […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by: Mark Kesslen, David Leit, Matthew Savare, Lowenstein Sandler, a law firm. (See bios.) Just in time for the holidays, the FTC has released its preliminary report, “Protecting Consumer Privacy in an Era of Rapid […]
John Carnahan recently discussed his transition from Fox Audience Network (FAN) to becoming CTO of Rubicon Project as well as his new company’s product roadmap. AdExchanger.com: Where are you from a tech perspective in transitioning FAN tech to the Rubicon Project? Future product development aside, when will it be completed? In many ways the core […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Gets MySpace Display Google announced a new multi-year deal with MySpace that will re-new the multi-year, search partnership (at likely a much lower rate than before) and add display advertising to the mix -identified in the release as: “Full display ad solutions (including […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Today, Aol continued its charge into the premium digital ad business as it announced the acquisition of Pictela (AdExchanger.com Q&A from 4/5/10), a company whose technology platform provides branded content across advertising and social media according to the release. Read it. Aol appears to remain laser-focused on building premium ad opportunities and preparing for brand […]
AdExchanger.com reached out to executives in the data tech space for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Sam Barnett, CEO, Struq Dan Beltramo, CEO, Vizu Paul Cook, CEO, TagMan Sam Cox, CEO, Milabra John Donahue, CTO, BuzzLogic Andy Ellenthal, CEO, Peer39 Konrad Feldman, CEO, […]
Arjun Dev Arora is CEO of ReTargeter, an online advertising retargeting company. AdExchanger.com: First, please provide a bit of background on you. And how did you come to realize that retargeting could become a standalone business? ADA: Most recently I was at Yahoo! Real Estate in a business development capacity. Being at Yahoo! was an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s McGrory Speaks Out On RTB Yahoo!’s Ramsey McGrory takes a look at the impact of real-time bidding for publishers on Jack Myers’ Mediabizbloggers. He thinks publishers need to consider all sides of the potential impact of putting their non-guaranteed inventory in a real-time […]
Henrique de Castro is VP of Global Media and Platforms at Google. He recently discussed the Google DoubleClick Ad Exchange and other key elements of the company’s display strategy with AdExchanger.com. AdExchanger.com: For Google, can you qualify the strategic value of the DoubleClick Ad Exchange and what it represents? HdC: Display is a huge engine […]
AdExchanger.com reached out to executives from platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part three of their predictions. Click a name below to begin, or scroll: Jeff Green, CEO, The Trade Desk Jay Habegger, CEO, OwnerIQ Brent Halliburton, CEO, Deconstruct Media David Jakubowski, CEO, Aggregate Knowledge […]
AdExchanger.com reached out to executives at companies involved in creative and display technology for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Hari Menon, CEO, Tumri Greg Rogers, CEO, Pictela Karl Siebrecht, CEO, AdReady Jesse Thomas, Founder and CEO, JESS3 Gustav Von Sydow, CEO, Burt Hari […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleVerify Gets Its DAA Wings DoubleVerify announced that it has been approved by the Digital Advertising Alliance (IAB, 4As, ANA, DMA, AAF) – which is the same group that approved Better Advertising – as “an approved provider for its Self-Regulatory Program, aimed at protecting […]
AdExchanger.com reached out to brand marketers for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Doug Chavez, Del Monte Foods Onil Gunawardana, Online Display Advertising, AT&T Interactive Mark Redetzke, VP, Ecommerce & Digital Marketing, Bluestem Brands, Inc. Anonymous Big Brand Marketer Doug Chavez, Del Monte Foods […]
AdExchanger.com reached out to executives from platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part two of their predictions. Click a name below to begin, or scroll: Amit Avner, CEO, Taykey Zach Coelius, CEO, Triggit Bill Demas, CEO, Turn Rob Leathern, CEO, XA.net John Nardone, CEO, [x+1] […]
Peer39 announced today that it has integrated its semantic targeting technology into Rubicon Project‘s REVV platform. From the release, “This partnership will also allow the more than 600 demand sales channels (ad networks, exchanges, DSPs, etc.) that transact in the Rubicon Project’s REVV Marketplace to optimize their display advertising campaigns based on Peer39 cookie-free semantic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Heads To Time, Inc. Interactive Advertising Bureau (IAB) chief Randall Rothenberg is saying adios to his executive duties at the venerable ad trade organization and moving to the publishing world where he’ll assume the title of Chief Digital Officer at Time Inc. According […]
AdExchanger.com asked several executives from advertising technology companies about their reaction to the OpenRTB standard being developed by DataXu, Turn, MediaMath, AdMeld, PubMatic and Rubicon Project as reported by Ad Age last Friday and further clarified by DataXu CTO Bill Simmons here on AdExchanger.com. Also, today, the OpenRTB group put out a press release here. […]
AdExchanger.com reached out to platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part one of their predictions. Click a name below to begin, or scroll: Joe Apprendi, CEO, Collective Elizabeth Blair, CEO; Andy Atherton, COO, Brand.net Iggy Fanlo, CEO, adBrite Jeff Hirsch, CEO, AudienceScience George John, CEO, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Interclick Accused Of History Sniffing Another lawsuit on “history sniffing” has hit the fan as a 28-page complaint has been brought by Sonal Bose against ad network Interclick. According to Courthouse News recitation of the complaint, Bose said Interclick “uses ‘flash cookies’ and hidden […]
Updating the old slide from only this past October, Terence Kawaja of LUMA Partners has released a brand, new update of his ad tech ecosystem map- and a new video! Kawaja promises that this new ad ecosystem map has: More logos (up to 245)! More categories! Color-coded categories! And, acquired companies denoted! Click To Download […]
In an Ad Age article on Friday, a group of buy- and sell-side companies announced that they had come together to form a new, open standard for online buying they call “OpenRTB.” Read the article. AdMeld, PubMatic, Rubicon Project, MediaMath, Turn and DataXu are the initial group members. Ad Age’s Edmund Lee explains, “The emergence […]
AdExchanger.com reached out to companies based beyond North American borders who concentrate on growing their data-driven, digital businesses regionally as well as internationally and asked them for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Andres Alterini, Co-Founder & CEO, Smowtion Simon Aurik, CCO, Yieldivision Europe […]
AdExchanger.com reached out to the companies active in the search and display communities for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Venkat Kolluri, CEO, Chitika, Inc. Matt Lawson, VP, Marketing and Alliances, Marin Software Jason Lehmbeck, CEO, DataPop Justin Merickel, VP of Marketing and New […]
Daniel Salmon of BMO Capital Markets and Joanna O’Connell of Forrester Research offered their predictions about the digital advertising ecosystem in 2011. Daniel Salmon, Equity Research Analyst, BMO Capital Markets The average tenure of Chief Marketing Officers will begin to increase again as “digital natives” ascend to the top marketing roles at a faster clip […]
James Deaker recently joined Yahoo! as VP Data Solutions and Insights after leaving his position at Microsoft as Director, Monetization Excellence. He discussed his new role and publisher strategy with AdExchanger.com. AdExchanger.com: Tell me about your new role and why it’s a good fit for you. JD: I’m joining Yahoo! because I’m amazed by Yahoo!’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OMG Trading Desk Rebrands Omnicom Media Group’s display media trading desk has re-branded with a brand new website – and an active twitter account to boot! The site explains, “Accuen is a leading digital media acquisition platform that combines media, data, technology and strategy […]
