Jonathan Mendez, founder of Yieldbot, a publisher-side analytics and targeting platform, discussed his company’s new funding and next steps. AdExchanger.com: Who invested, how much – and what were you looking for with investors beyond the money? JM: We did a $1.2M Seed round from an amazing team of investors. RRE & Betaworks lead the round. […]
Display advertising around email is no longer the bottom feeder of inventory I once envisioned. “Sure, it’s cheap, but it’s email inventory” used to be a common refrain. Times change. In fact, over the course of the past few months, numerous industry people have suggested to me that the display ad inventory wrapped around email […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Browsers Blocking Tracking Mozilla, makers of Firefox, and Google, which makes Chrome, announced that their respective browsers will be outfitted with technology that makes the blocking of cookies a snap. Read more from Mozilla. And, read the Google Public Policy blog about Chrome opt-out […]
Hi Larry, Congrats on your new role over at Google. Thought I’d say hello and introduce myself. -Hey, by the way, I liked the shot of the three of you in the driverless car. Looks like you’re having fun over there already. Who can blame you considering the relatively balmy temps you all appear to […]
Oh leakage, leakage, leakage. Last week’s Adobe acquisition of Demdex made clear that many of those working hard on a broad software-as-a-service solution for the advertising industry, see the securing of inventory supply as the key lever. If you don’t have any supply, you won’t have any ad spend floating through your ad pipes and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Coming Committee Hearings You knew there would be more of this after the new year: Mediaweek’s Katy Bachman reports that the Senate Commerce, Science and Transportation Committee is likely to hold hearings on online privacy issues, perhaps as soon as next month. The big […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is John Donahue, CTO of BuzzLogic, a conversational media solution company, who recently answered the following question during […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Reports, Page Becomes CEO Google reported its Q4 2010 earnings and it was another whopper that exceeded Wall Street analyst expectations as “Google reported revenues of $8.44 billion in the fourth quarter of 2010, representing a 26% increase over fourth quarter 2009 revenues […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Joe Epperson is CEO of MaxPoint Interactive, an online advertising technology company. AdExchanger.com: I see you’re part of the PayPal mafia. Were you an original gangster there and how does that experience and eBay motors inform what you’re doing at MaxPoint? JE: No, I am not a part of the “PayPal” mafia. They had left […]
Nikesh Desai is Founder of InvestingChannel, a vertical ad network and publisher services company. AdExchanger.com: How did the InvestingChannel begin? And how has the company pivoted since it was first started? ND: We started this business for a couple of key reasons, amongst others: The business was started as an advisory business designed to help […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rocket Fuel Ignites Video With Display Ad network Rocket Fuel announced that it’s bringing its data-driven audience buying to the video channel with a product called Video Booster. According to the release, “The solution, which offers 15- or 30-second duration in-stream pre-roll ads with […]
Yesterday, Adobe announced the acquisition of data solutions provider Demdex, which will be added to Adobe’s Omniture unit and folded into its Online Marketing Suite. Read the interview with Adobe Omniture VP John Mellor. AdExchanger.com reached out to members of the ad ecosystem to get their thoughts on the following question: “What does the Adobe […]
Earlier this month, online advertising technology company AdKeeper announced new investment in the company totaling $35 million and led by Oak Investment Partners. From the release, “The funding will be used to grow one of the strongest online media startups in history, with the largest group of charter advertisers ever assembled by a new company […]
Traffic and content optimization company Perfect Market announced that it has raised an additional $9 million in funding led by Comcast Interactive Capital. CEO Julie Schoenfeld said in the release, “The substantial support we’ve received from investors to date affirms Perfect Market’s mission as we satisfy a gap in finding new monetization opportunities for leading […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Ad Haul ”2010 was the year that Facebook firmly established itself as a major force not only in social network advertising but all of online advertising,” says eMarketer principal analyst Debra Aho Williamson, noting that the social net should hit $2.19 billion in […]
Today, Adobe announced that it has acquired data management solutions provider, Demdex. Financials were not disclosed. Read the release. In a conversation with AdExchanger.com, Adobe Omniture’s vp of marketing, John Mellor, offered insights on the transaction and where Adobe’s Omniture unit plans to go with Demdex as it joins the Company’s Online Marketing Suite. Demdex […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Niel Robertson, CEO of Trada, an online marketplace technology company. Driving between Boulder and Denver the other day, I did something completely old school – I turned […]
AdExchanger.com spoke to Google’s Lexi Reese, director, DoubleClick Ad Exchange, about the whitepaper (PDF) which offers insights about publishers using Google’s DoubleClick Ad Exchange within the past year. (Google’s Neal Mohan formally announced the whitepaper on the Google blog here. Interview with Mohan by PaidContent’s David Kaplan is here.) Also, Reese discussed new category blocking […]
On January 4, Centro announced that it had raised $22.5 million from FTV Capital. In a release, the Company said, “This financing will fuel increased investment in Centro’s automated digital media buying software, Transis, as well as accelerate a significant expansion of Centro’s sales force targeting mid-tier advertisers and ad agencies.” Read the release. Shawn […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Agonistes There is something about AOL’s mystique that seems to attract a lot of deep thinking and furrowed brows about its future. The company, which has been around almost as long as the modern Internet, has gone through many faces and phases: Internet […]
From the Official Google blog, Google exchange strategy takes center stage as VP of Product Management Neal Mohan announces the publication of a new whitepaper which reaffirms what he says is the contribution which the DoubleClick Ad Exchange is making to the advertising ecosystem. Read the post. And, download the paper. (PDF) Mohan notes the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lotame’s New Target Demographic ad targeter Lotame is starting a new business that involves providing ad agencies and brands with greater insight on how their online ad campaigns are performing. Given the industry’s insatiable thirst for analytics the creation of the Lotame Media Group […]
The much ballyhooed search-and-display convergence has been lighting up the digital airwaves for over a year now as startup companies either enter the space looking to provide a solution, or media agencies, search engine marketers, ad networks and DSPs add the search-display channel to its offering. Yet, it remains early days for a publicly available, […]
Yesterday in an article by AdWeek’s Katy Bachman, behavioral ad self-regulation tech company Better Advertising announced that it is changing its name to Evidon and that Publicis’ VivaKi had signed on as a partner to utilize Evidon’s services to provide the “i” and privacy controls to consumers within display ads. Read more. Evidon’s CEO Scott […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Selling Ads At the recent Consumer Electronics Show, global sales chief Carolyn Everson tells ClickZ’s Zach Rodgers about her company’s new focus on agencies as its sells ads across Microsoft properties: “We are now going very deep agency-by-agency, client-by-client. It’s part of a […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
David Brussin is CEO of Monetate, a provider of testing, targeting, and personalization services for websites. AdExchanger.com: What problem is Monetate solving? DB: Monetate is helping companies realize some of the fundamental promises of eCommerce. For years, companies have been hearing about the great potential of agile, focused, one-to-one marketing on the Internet. Yet achieving […]
Cross Pixel Media announced Data Desk which the company says, “is unique because it is the only audience marketplace to present audience data on a brand by brand basis, offering the advertiser full transparency into the source and brand behind the audience.” Read the release. CEO Alan Pearlstein discussed Data Desk and some of its […]
