The number of display ad tech companies “of size” has risen sharply in recent years as mammoths like Google and Adobe are joined by hulking no-longer-startups such as BlueKai, Rocket Fuel, Collective, and AOL’s Ad.com, among others. Demand-side platform Turn should certainly be included on this list. The profitable company employs 250 and works with […]
Marketers worldwide are pouring more money into digital ads, according to a new report from GroupM. Internet ad spending is expected to reach $113.5 billion worldwide this year, a 14.6% increase from last year and representing more than 21% of advertising budgets, reports the media buying agency, which polled marketers from 28 countries. North America […]
Digital ad pros would like to ask for your help with “Madison Avenue Rebuilds Staten Island” (MARSI) taking place on April 16 at The Ainsworth in New York City. Join the Facebook page. Staten Island natives John Nitti of Zenith Optimedia, Mark Mannino of Amazon and Undertone’s Eric Franchi have taken up the cause of […]
Mobile marketing company Velti is expanding its advertising platform with the launch of Velti Media, a buyer-focused mobile ad network. The company currently focuses mostly on mobile marketing, including SMS, performance marketing with carriers, and loyalty programs, with about 30% of its revenue coming from advertising, said Velti’s CMO, Krishna Subramanian. “From an advertising perspective, […]
Six months ago, when Steve Hansen was named CEO of blog network Buzzmedia, he realized that he shared a problem with the company’s readers and advertisers: He had no idea what the company’s identity amounted to. This week, as Buzzmedia (not to be confused with BuzzFeed) rebrands as SpinMedia, after one of its newer properties, […]
During the first week of college basketball’s March Madness, the NCAA Division I Men’s Basketball Championship, there were 36.6 million live video streams across all digital platforms, according to the NCAA, Turner Sports, and CBS Sports. This is more than twice the number of live video streams in 2012, which saw only 18.3 million for […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khurrum Malik, CMO at eXelate. Advertisers who fully grasp the interplay between ad tech and Business Intelligence (BI) will maximize customer lifetime value in the accelerating digital world. Here’s why. In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Value of Mobile Google, one of the biggest players in mobile ads, takes another shot at persuading marketers to invest in ads for smartphones and tablets with its new “Full Value of Mobile Initiative.” Approximately “three of ten mobile searches result in visiting […]
With yesterday’s news that Yahoo had bought yet another mobile technology company, it’s no secret where Yahoo is going. Low mobile CPMs of today be damned. The Yahoo of tomorrow, and years from now, begins with the seeds of a mobile strategy. That seems to be the “top line” from Yahoo HQ and its CEO […]
Facebook will surface News Feed inventory in its six-month-old exchange, creating more visibility and engagement for retargeted ad placements on the site. Facebook Exchange previously was restricted to ads in the right rail, where response rates are a fraction of what advertisers get in the News Feed. The company’s decision to make them biddable in […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale Media. Private exchanges were designed to bring publishers and buyers closer together, address concerns of channel conflict, and ultimately increase inventory value. We have yet to see […]
March Madness equals mobile madness, according to mobile audience targeting platform Jumptap. As live sporting events increase web traffic from smartphones, tablets, and other mobile devices, Jumptap expects a significant mobile bump during NCAA basketball tournament. “Whether they are editing brackets, sharing insights on social networks, or watching live games during lunch breaks, March Madness […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Loves Mobile Yahoo CEO Marissa Mayer continues to acquire companies with a mobile M.O. Last week, it was mobile recommendation startup Jybe and this week it’s mobile news aggregator Summly started two years ago by 15 year-old Nick D’Aloisio. Read more in Business […]
After debuting its Media Metrix Multi-Platform in beta in November, comScore opened the offering to all US clients and released the top 50 web properties for February 2013, based on data from both desktop and mobile visitors. While the top multi-platform properties overall were similar to the top desktop properties, there were several companies that […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Have you seen recent articles about the Firefox cookie-blocking privacy debate? I don’t blame those of us in the digital media community for going […]
Freelancers Union is seeing powerful results after a marketing revamp that has it churning out more content and shifting spend to native ads and programmatic display. Chief Marketing Officer John Donahue describes a move away from campaign thinking to “always on” communications. That change, underway for several months, is centered on daily amplification of content […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jesse Pujji, CEO at Ampush. Facebook’s announcement of a real time advertising exchange in June last year was one of the biggest stories of 2012. Even though data is still scarce […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cookies, Who Needs ‘Em (Cont.) The Online Publishers Association (OPA) is the latest ad group to dismiss worries about the “Corleone kiss of death” Mozilla has seemingly planted on the third party cookie. It said in a statement, “In spite of the doom-saying, Mozilla’s […]
Ad management services provider Marin Software became the latest private tech company to go public, and it’s first day of trading on Friday was indisputably positive for executives behind the decision. Now, of course, comes the hard part: getting to profitability and managing expectations along the way. In a conversation with AdExchanger a few hours […]
App developers and publishers who have yet to stop using unique device identifiers (UDIDs) now have a cut-off date. Apple informed app developers yesterday that it will soon ban any apps or updates to existing apps that include UDIDs, a component of analytics systems that publishers and developers have been using to track apps and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Gross, Director of Product Management at Visual IQ. With Facebook’s purchase of Atlas, all eyes are on social media measurement. Twitter provides an interesting challenge with respect to measurement, as there […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Behind The Bot The focus on fraudulent impressions driven by the “Chameleon” botnet discovered by London-based ad measurement and viewability firm Spider.io this week continues to evolve. Dr. Douglas de Jager, CEO of spider.io, writing in Adweek, investigates some possible (inadvertent?) sources for the […]
As often happens with emerging channels, advertising dollars are still way behind when it comes to matching the time spent on smartphones and tablets. One barrier to greater spending is the lack of measurement of both the mobile web and app activity, but online analytics provider Quantcast is trying to tie usage across devices together […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Heather Pidgeon, VP of Services at iProspect. As most of us know, fear of the unknown often comes from a lack of understanding. Due to the many new and unfamiliar factors […]
“There’s no such thing as social analytics. Just like there’s no such thing as big data—it’s an artificial amalgamation of related topics. When you lump these things together you lose the distinction between them. Don’t talk about social analytics — instead, talk about the analysis of the topic. What is the sentiment? What are the […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I’ve been writing about some of the ethical issues with “opt-out” third-party tracking for a long time. It’s a practice that makes me extremely […]
Google’s is taking its time adding features from supply side platform AdMeld, acquired nearly two years ago, to its DoubleClick Ad Exchange. Doing so is an ongoing process, Neal Mohan, VP for display advertising products, told AdExchanger in a discussion of Google’s attempts to broaden its appeal to brand-name publishers and big-spending marketers. This week, the company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Two Speeds For Ad Spend Globally With job growth in the US, new fears in Europe, and uncertainty in China, guessing global ad trends one year out may seem a fool’s game. Carat takes a stab anyway, projecting 5% spending growth worldwide. Digital ads […]
Social data analytics provider ShareThis has raised a $23 million third round and has wasted no time spending a chunk of that cash by purchasing Socialize. Socialize creates tools for app developers who want additional social functions attached to their works. The point of the deal, details of which were undisclosed, is to give ShareThis […]
