Silverpop CEO Bill Nussey says his company doesn’t “do” the advertising side, but that depends on your definition of advertising. “Advertising is media,” says Nussey. “We only deal with that peripherally. We bring a degree of automation to marketing overall, with an emphasis on the relationship side where the ROI is high.” The former Greylock […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bodhi Short, SVP of Operations & Product Development at Integrate. It often takes only two words to pause a deal with brands and agencies: performance marketing. This effect is reinforced […]
After a relatively quiet period following its acquisition by WPP Group for $540 million last year, AKQA’s executives popped up in New York on Friday to deliver what the digital agency described as an “experiment” in reaching out to clients and the media. “We wanted to give back to our customers by sharing with them […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trust In Google The European Union has extracted concessions out of Google as it relates to its anti-trust investigation. The Financial Times reported over the weekend, “The US internet giant will revamp its results page to include prominent links to rival search engines and […]
After Foursquare and its CEO Dennis Crowley struggled for several months to cobble together this week’s whopping $41 million funding round, the social check-in service is still getting heat over whether it will be able to draw revenue and maintain its high $800 million valuation. While emails to Foursquare went unanswered about how it might […]
Velti is providing BlueKai, a data intelligence company, access to its mobile marketing data, thanks to a new partnership launching today. Aggregated data from Velti’s RTB mobile ad exchange, called Mobclix, will now be a part of the data available for BlueKai clients, which will expand reach and better target mobile and cross-platform campaigns. Velti […]
On paper, the combination of Henrique de Castro, Yahoo’s chief operating officer, Brian Silver, the former Travel Ad Network CEO who became Yahoo’s VP of ad platforms over a year ago, and AOL Networks CEO Ned Brody — who just resigned from that post — as head of ad sales for Yahoo North America, sounds perfect. […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Money A survey released at the IAB’s Mobile conference looking at how smartphone users interact with their finances (you did remember to file your taxes, didn’t you?) finds that nearly two out of three respondents (58%) regularly use their bank’s mobile app, while […]
As Mozilla’s Firefox joins Microsoft’s Internet Explorer in rejecting third party cookies by default, it’s very likely that winning bid prices for real-time bidding will continue a decline Casale Media began noticing in the second half of last year. According to Casale Media‘s quarterly index, there appeared to be a small drop in the percentage […]
Brian O’Kelley wants you to know he’s serious about mobile. On the same day IDC reported Q1 PC sales plummeted 13.9% as consumer usage shifted dramatically to tablet and smartphone devices, the CEO of AppNexus told attendees at the company’s San Francisco summit that the company is going “all in” with its mobile strategy. O’Kelley […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Tuleya, VP of Direct Response at Underscore Marketing. For months, the industry has been abuzz about Facebook’s Real-Time Bidding exchange, with pundits touting the millions of impressions it makes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Trading Desk Conundrum The party might be over for agency trading desks, writes AdWeek’s Mike Shields as he examines the controversy surrounding the usefulness of independent trading desks. The debate, according to Shields, centers on “whether the agency holding company should decentralize its […]
“The key thing to realize is that you don’t find customers anymore. They find you. To make that happen more often, you need to think like a media company and produce the content that people want to consume. We get about 10,000 leads a month from our blog and 30% of those leads came from […]
Nearly a year after launching a collaboration and productivity platform for marketers, Shift unveiled its Open Marketing Cloud, a suite of social promotions, media buying, community management, and analytics applications available through partnerships with 12 tech companies. The Open Marketing Cloud brings together apps from the following firms: Aggregate Knowledge (media intelligence platform), Convertro (conversion-tracking), Curalate (Pinterest […]
Here at AdExchanger, we love data. We tell you how brands are using it to target consumers and leverage programmatic buying. But beyond that, it can often be confusing just how marketers use all of the data collected throughout their entire marketing strategies. So we decided to ask the data, analytics, and insights companies this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TripAdvisor Buys Gilt’s Jetsetter After a relatively quiet few years as the online travel space heated up around it, hotel and accommodations reviews site TripAdvisor has bought hotel bookings site Jetsetter from luxury deals purveyor Gilt Groupe, reports Skift’s Dennis Schaal. Jetsetter will be […]
Mobile app analytics provider Flurry has been preparing for a world where mobile is the main nexus for marketing and e-commerce. And while mobile ad spend generally lags way behind consumer usage, the company believes that dynamic will change relatively quickly and that its Flurry Marketplace, the name of its mobile RTB system, will help […]
Thank you to all of our PROGRAMMATIC I/O attendees and sponsors including Title sponsors [x+1] and Google’s DoubleClick. Stay tuned for details on the next PROGRAMMATIC I/O in New York City on September 16.
For the past year, AOL CEO Tim Armstrong has emphasized the company’s position as a programmatic player, discussing the importance of its “tech stack” and building up its year-old demand-side platform AdLearn. The company hopes to complete the circle around its automated ad services with the launch of its long-promised supply side platform, dubbed simply […]
Online display advertising is still undervalued when it comes to attribution based on last click data, but during the holiday season 2012, last click attribution was slightly more accurate, according to marketing intelligence company Visual IQ. The company analyzed cost per acquisitions for Visual IQ clients for the time period August to October 2012, and […]
More than 300 marketers, agencies, and platform companies gathered at the St. Regis Martin in San Francisco on Monday for AdExchanger’s Programmatic I/O conference. Below is a selection of comments made by speakers throughout the day, as recorded by AdExchanger’s editorial staff, including Judith Aquino, Kimberly Maul, and David Kaplan. Andrew Casale, VP Strategy, Casale […]
Marketing technology company Syncapse learned first-hand how to work with large companies to integrate digital and social elements into their businesses, by working with RIM Blackberry as its first major client. With a team of about 70 people, the company became skilled at what would work for large enterprise companies when it comes to social […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Slow Programmatic Yesterday at AdExchanger’s Programmatic I/O conference, eBay’s head of digital display said programmatic needs to be less about real-time. As reported by Forbes’ Robert Hof, Stephen Howard-Sarin said, “The marketer needs to know, how long does it take for someone to buy […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP Demand Sales at The Rubicon Project. At this stage of the programmatic growth story, almost every business in the chain of marketers, agencies, platforms, and publishers has […]
Last week X+1 secured a new $17 million debt facility with Ares Capital, a cash reservoir the demand-side platform plans to tap for two acquisitions this quarter (one social, one mobile). A global expansion will follow in the second half of the year, including a possible outpost in Brazil, according to CEO John Nardone. By […]
“Workflow” is not the sexiest of topics, even in the realm of digital advertising. But as the process of buying, planning and tracking digital ad buys gets more complex, both agencies and software companies are taking a more serious look at what can and should be automated. Several months ago, Mediaocean, which was the product […]
Convincing students—not to mention adults with full-time jobs—to sign up for summer courses is never an easy task. As an experiment, New York University’s School of Continuing and Professional Studies is trying out a free mobile app designed to drive enrollment in an online summer mobile marketing course. Created through sponsorships with Sprint and DudaMobile, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adapting To Nielsen OCR Adap.tv has signed on to use Nielsen’s Online Campaign Ratings, which aims to measure the reach of video ad campaigns across screens. The video ad platform hopes to show it can tackle issues of price, quality/engagement and above all, a […]
Business Insider, the chief digital tabloid with its screaming headlines, bold commentary and incessant slideshows, attracts a lot of pageviews, controversy and ad spending. But the mix has left it grasping for profitability. Now, with Jeff Bezos’ venture capital group leading a $5 million funding round — bringing the total raised to $18.3 million over […]
