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TripAdvisor Buys Gilt’s Jetsetter; Nice Weather For Mobile


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TripAdvisor Buys Gilt’s Jetsetter

After a relatively quiet few years as the online travel space heated up around it, hotel and accommodations reviews site TripAdvisor has bought hotel bookings site Jetsetter from luxury deals purveyor Gilt Groupe, reports Skift’s Dennis Schaal. Jetsetter will be folded into TripAdvisor’s Smarter Travel Media group. The move comes a few weeks after TripAdvisor pleased analysts with the introduction of “meta display” into its hotel results as a way to create higher quality placements. “With Jetsetter and our own SniqueAway brand, we now have two leading travel private sale sites under one roof,” TripAdvisor CEO Steve Kaufer said in a statement. Read the rest.

Nice Weather For Mobile

A week after The Weather Company’s big upfront presentation to marketers and agencies, which included news of TWC’s formal Twitter integration, comes word that brands like Ace and Taco Bell are interested in its mobile placements. “This is a new tactic for us,” Eric Perko, associate media director at Digitas, Taco Bell’s digital agency, told Adweek’s Chris Heine. “For the right products, like food, it makes a ton of sense.” Read the rest.

Ex-AdMeld CEO Barrett Gets Hooked

AllThingsD’s Kara Swisher has been keeping up with the career of former AdMeld CEO and ex-Yahoo CRO Michael Barrett. Still biding his time on a permanent post since exiting Yahoo last fall following the start of CEO Marissa Mayer’s reign, Barrett has accepted a post on the board of performance marketer to online shoppers HookLogic. Read more.

Scroogled, Cont.

Microsoft’s is once again using ad space to skewer Google’s privacy policies. The Associated Press reports on a third wave of ads that “depict Google as a duplicitous company more interested in increasing profits and power than protecting people’s privacy and providing unbiased search results.” Read more. The consistency of messaging around privacy almost begs the question, is Microsoft’s Do Not Track stance part of a marketing strategy? Paranoid… right?

One Day, $1 Million Spent On Facebook


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Faced with the formidable task of acquiring 500K Facebook fans in a day on behalf of one client, Nanigans used every play in the book to extend reach. In a blog post dealing the effort, Director of Campaign Management Carly Rodgers says, “The campaign’s location parameters were extended so that it had active ads running in every country on the map. If there was translated ad copy available, it was used where it made the most sense… we split up the task of creating new ad plans for each language and matching the appropriate languages to each country.” The grand conclusion: “It is possible to efficiently spend one million dollars a day on Facebook advertising.” More.

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